HarperCollins Christian Publishing is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

At HarperChristian Resources (HCR), we are driven by a mission to equip people to understand the Scriptures, cultivate spiritual growth, and live an inspired faith with Bible study and video resources from today’s most trusted voices. Our comprehensive range of resources supports believers at every stage of their spiritual walk. From Bible studies and small group materials to workbooks and practical guides, we offer thoughtfully crafted content to inspire growth, provide guidance, and strengthen relationships with God.

We are seeking a visionary Vice President of Marketing to lead strategy and oversee all marketing efforts for the imprint in partnership with the Publisher. At HCR, we pride ourselves on fostering strong author relationships, producing Bible studies and small group resources of the highest quality, and cultivating a collaborative, productive team environment. Our award-winning, bestselling authors include Lysa TerKeurst (40 Days through the Bible, Forgiving What You Can’t Forget), Max Lucado (Experiencing the Heart of Jesus for 52 Weeks, Lucado Life Lessons Bible Study), Lisa Harper (A Jesus-Shaped Life, The Marvel and Miracle of Advent), John MacArthur (MacArthur Bible Study series), Ann Spangler (Praying the Names of God for 52 Weeks, 52 Weeks with Women of the Bible), Jennie Allen (Get Out of Your Head Bible Study), and David Jeremiah (Jeremiah Bible Study series).

The ideal candidate for this role is a marketing innovator with a proven track record in strategic planning, brand development, and team leadership. We’re looking for someone who thrives in a dynamic, collaborative environment and is motivated to achieve high-priority business objectives. The VP of Marketing will work closely with the Publisher to shape both short- and long-term marketing and publishing strategies for the imprint. Key responsibilities include leading a team of marketing professionals, developing and executing marketing plans for 35–40 frontlist titles annually, and playing a pivotal role in the publishing and business process. This role also involves regular interaction with authors and agents, as well as close collaboration with HCR’s editorial and HCCP sales channel teams.

Our team is mainly based in Nashville, TN, and Grand Rapids, MI, and we strongly prefer to fill this position in one of these primary locations. However, we are open to considering fully remote candidates who demonstrate exceptional qualifications and share a deep passion for our mission.

• Develops and leads the overall marketing and brand strategy for HCR, with the goal of meeting or exceeding the revenue and profit goals for each fiscal year.
• Fosters an environment of innovation, collaboration, and execution.
• Manages marketing overall budget and ensures primary marketing expenditures are effective and within the budgeted percentage for the fiscal year for both frontlist and backlist goals.
• Oversees and assists in development of the marketing strategy and plan for major frontlist releases and oversees the development of the marketing strategies and plans for all other frontlist releases.
• Focuses on additional promotions and marketing strategies for HCR backlist.
• Leads the marketing staff in executing the plan for each release as well as fostering productive relationships with authors, agents, and their organizations as well as key internal partners.
• Collaborates with sales leaders and retailers to create customized marketing strategies that optimize individual title performance and build strong author brands over the long term.
• Oversees the management and updates of the HCR website and social media platforms.
• Prepares and delivers special presentations for key authors, potential authors, and sales teams and retail buyers at sales conferences.
• Continually experiments with new approaches to traditional and non-traditional Bible study promotion tactics.
• Directs the HCR consumer testing and research strategy to ensure we are listening to the voice of the customer in every major phase of a project.
• Works collaboratively with publisher to help drive strategic acquisition priorities by contributing to the APL process and advising publisher with marketing and sales intelligence.
• Help strengthen HCR’s position in the Bible Study market to challenge any emerging Bible Study competition.

Knowledge: Deep understanding of marketing strategy and brand management required. Understanding of basic financial reporting and sales trend analysis required. Church resource marketing, Bible study marketing, publishing, and/or sales experience are valuable.  Knowledge of the book publishing process and marketing and distribution trends affecting the publishing industry preferred.

Work Experience: Extensive experience (7-10+ years) in multiple phases of marketing and publicity, including promotion, merchandising, packaging, and master strategy. Expertise in brand management and strategic planning. Personal involvement in Bible studies and small groups essential. Minimum 7 years in publishing preferred and two or more years in a leadership role preferred.

Education: Bachelor’s degree in Marketing, Publicity, Communications, or related area.  Master’s Degree and Seminary education preferred.

Industry Knowledge: Traditional and nontraditional marketing, digital marketing, branding, and promotional copy writing. Awareness of publishing content, branding, marketing, and sales trends. Knowledge of book general market and Christian book and Bible study market (including key competitors, authors, and agents) preferred.

Skills: Creative problem-solving abilities; brand development and management; clear, compelling philosophy of marketing; strong leader and developer of people; highly-developed management skills; excellent relationship builder; strong speaking presentation, written communication, and oral communication skills; mastery of Microsoft Office.

The salary range for this position is $140,000 – $180,000. We recognize that attracting the best talent is key to our strategy and success as a company.  As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.  The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.  

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Christian Publishing is an equal opportunity employer.

HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com. Note: we will only respond to accommodation requests.