The Fiction team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

Join a big-five publisher and be part of our mission to inspire the world. The Fiction team for HarperCollins Christian Publishing and HarperCollins Focus prides itself on strong author relationships, award-winning content, bestselling books, and a cohesive team environment and is currently seeking an Ad Marketing Manager / Sr. Manager, depending on experience. The team manages Thomas Nelson Fiction and Harper Muse titles and publishes both Christian and general-market novels by bestselling authors such as Charles Martin, Colleen Coble, Terri Blackstock, Courtney Walsh, Melissa Ferguson, Katherine Reay, Marie Bostwick, and many others.

The Manager / Sr. Manager will plan, execute, and manage all paid ad campaigns on Amazon and across social media platforms for frontlist and select backlist titles. The focus of this role is to execute and maintain highly effective paid ad campaigns and to continually optimize them through testing, keyword analysis, bidding strategy, etc. for best performance. Each book is a “product”, and this role is responsible for determining the appropriate consumer-facing paid advertising on Amazon and social media that’s needed to successfully launch and sell each book. Additionally, this role will create the graphics / videos needed for that paid advertising. The Manager / Sr. Manager will also be responsible for the ROI analysis and reporting of results for each campaign, to ensure they are driving sales and growth that will meet the defined monthly and annual revenue goals.

Between the two imprints, we release approximately 45 new frontlist books / products per year across multiple genres – allowing the Manager / Sr. Manager ample opportunities for creative and dynamic new product launches and continual variety. In this role, you will be able to own the paid ad process from start to finish – set strategy, set up and execute campaigns, report on campaign data and interpret the findings, and use those learnings to inform future campaigns.

Our preference is to fill this position in Nashville, TN but we are also open to qualified candidates that are located outside of the Nashville area.

Essential Responsibilities:

• Develop and execute multi-title paid ad campaigns and own all processes from start to finish – from creating ad assets to executing each campaign, optimizing ad performance, and reporting on ad performance.
• Develop and implement the Amazon ad campaign strategy and efforts for the fiction team:
  • Run all Amazon campaigns so that our overall Amazon performance meets or beats internal and industry benchmarks; monitor the performance of campaigns and stores for efficiencies – brand stories, author stories, promotion ideas, and all book Amazon pages.
  • Establish procedures to track and report Amazon campaign performance; manage overall Amazon budget and invoices.
• Execute paid social media ad buys, setup target audiences, budgets, and bids – create and run campaigns on Meta (Facebook/Instagram), TikTok, Google, YouTube, Pinterest, Reddit, X, etc.
• Create the assets needed for the paid ads (such as shoot / create short videos of books for TikTok or Instagram, as well as designing images for Amazon stores) using existing book design files and products.
• Ensure campaign segments, costs, audiences / audience models, and targeting are properly set-up, functioning, and optimized to run efficiently and to meet (or surpass) industry standards and benchmarks.
• Execute other paid ad campaigns, including those for key backlist titles, deemed critical to the team’s success, such as seasonal, trend-based, or celebration/milestone campaigns.
• Serve as the subject matter expert and day-to-day lead on all paid ad campaigns.
• In collaboration with the marketing team members, assist in identifying the appropriate online outlets for each book / product to reach target audiences for each book’s release and work with marketers on the paid advertising component of each book’s strategy.
• Stay on top of digital, consumer, publishing, and retail trends, and developing and executing opportunities to improve performance and ad conversion.
• Monitor and track progress of digital ad campaigns and make real-time adjustments. Provide reporting, recommendations, insights, budgeting suggestions, and performance of all paid campaigns.
• For all ad campaigns, ensure stellar promotional copy is used/written that quickly grabs the reader’s attention, leverages trends, and incorporates key selling points of our books.
• Leverage strong communication skills to collaborate with others on the team, and inform others regarding ad strategy, performance, and recommendations.
• Other projects deemed necessary for the success of the team and organization – for example, potentially participate in author-facing calls, and webinars/trainings with authors, to occasionally explain the paid ad process.
• Travel required based on the needs of the business.

Work Experience:

• Minimum of 4 years of experience in marketing, ad campaign management, product marketing, or e-commerce/related fields. Would consider a candidate with 5 or more years of experience for a senior manager level position.
• Possess deep, hands-on paid marketing campaign experience and experience running consumer-facing ads on Amazon, TikTok, Meta, YouTube, Google, X, Reddit, and Pinterest, and of the advertising best practices for these platforms, in order to grow our following, reach new and untapped audiences, and convert online traffic to more book sales.
• Designing paid ad content, such as videos for Reels, Stories, YouTube, and TikTok, as well as images for Amazon pages/stores and Meta ads.
• Experience with product launches preferred.
• Book experience preferred but not required.

Education: Bachelor’s degree required in marketing, digital marketing, or related field, or equivalent experience.

Industry Knowledge: Knowledgeable in paid ads, digital marketing, keywords, ad management and optimization, and analytics best practices. Understand consumer and product marketing. Skilled in design and/or video software, such as Canva, Adobe Creative (i.e. Photoshop, Adobe Express), etc. in order to create paid ad campaign content.

Skills:

• Strong analytical and metrics-based decision-making experience.
• Skilled in video and graphic design and applicable programs, i.e., Canva, Photoshop, Adobe Creative Suite, or other design applications.
• Proven experience with and enthusiasm for executing paid advertising and managing ad performance, with an emphasis on targeting, budgets, optimization, and analytics.
• Experience managing multiple competing priorities, duties, and/or projects.
• Functional experience in developing and implementing effective metadata and keyword strategies.
• Strong understanding of audience segmentation, including identifying and targeting both warm (aware) and cold (unaware) audiences for successful paid advertising campaigns.
• Strong task management skills, with attention to detail. Possess the skills to self-manage, set priorities, and problem solve.
• Must be able to work independently, based on the outlined processes and procedures of our department, in order to meet goals and deadlines.
• Successfully works cross-functionally with various members throughout a collaborative organization and has a willingness to help.
• Possess strong communication skills to articulate needs and effectively explain complex, and sometimes technical, information down to a digestible level – this could include reporting, presenting, providing status updates, and interacting internally and externally.
• Strong proficiency in Outlook, Excel and other Microsoft and Office applications.

The salary range for this position is $60,000 – $85,000. We recognize that attracting the best talent is key to our strategy and success as a company.  As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.  The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.  

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Christian Publishing is an Equal Opportunity Employer.