Do you have a passion for creative, collaborative, and impactful marketing? As one of the industry leaders in children’s inspirational books, we make life-changing products with leaders such as Max Lucado, Joanna Gaines, Louie Giglio, Dale Earnhardt Jr., Sadie Robertson Huff, Levi Lusko, Emily Ley, Jennie Allen, and many more. We are also home to bestselling brands such as Jesus Calling and Indescribable Kids.
This position will lead the development and execution of integrated marketing campaigns for authors, brands, and book products. Comprehensive campaigns for assigned frontlist titles include consumer messaging, media planning and buying, social media strategy & engagement, digital marketing and optimization, live & online events etc. The ideal candidate will have a successful track record in blending creative marketing with analytical rigor, including budgeting, ROI analysis, reporting and data analysis to successfully communicate the financial effectiveness of marketing efforts. In partnership with authors, agents, editors, vendors, retail sales and other team members, the Sr. Marketing Director applies an integrated approach to meet sales goals.
Our ideal candidate is a marketing self-starter, an excellent communicator who inspires trust and confidence in our authors, as well as internal and external stakeholders, and a seasoned marketing leader capable of growing author brands and handling multiple projects all at different stages in the marketing cycle with confidence and passion.
This is a hybrid position based out of our Nashville, TN office.
Work Experience:
Education: Bachelor’s Degree in marketing, communications, or business-related field.
Industry Knowledge:
Required: Understanding of marketing, brand management, and publicity, knowledgeable in digital marketing & analytics best practices.
Preferred: Working knowledge of publishing industry. Experience in products for children or families. Existing relationships with advertising reps and media outlets is a plus.
Skills:
HarperCollins Christian Publishing is an Equal Opportunity Employer.
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