HarperCollins Publishers

Publicity Manager, Tommy Nelson (Hybrid)

Job Locations US-TN-Nashville


HarperCollins Christian Publishing Logo

Nelson Books is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.


Join a big-five publisher and be part of our mission to inspire the world. After 30 years and countless best-selling children’s books, Nashville-based Tommy Nelson continues to be a leader in producing the top inspirational titles for kids. Publishing 30-35 new books annually, our list includes devotionals, picture books, Bible storybooks, and board books for readers 0-18. We partner with top communicators like Joanna Gaines, Max Lucado, Sadie Robertson Huff, Bob Goff, Kristin Chenoweth, Dude Perfect, and many more! 


Our ideal candidate will possess a passion for great content, stellar written and verbal communication skills, and will enjoy working in a dynamic and highly collaborative environment. 


  • Develop and execute targeted publicity campaigns for each assigned title and set measurable goals for success.
  • Craft publicity pitches and angles for both author-driven titles, but also proprietary topic-based books.
  • Write press releases and creative pitch letters for each campaign.
  • Pitch and book media coverage for author/titles to print, radio, online/digital, podcasts and TV outlets.
  • Leverage social media to create awareness and buzz around book releases, with major traditional media outlets, influencers and bloggers.
  • Actively develop and maintain media contacts, including national, regional, and local.
  • Communicate PR wins to marketing and sales team internally.
  • Continuously research new trends in publicity and children’s arenas.
  • Oversee Tommy Nelson representation at key industry events, conferences, media pitching trips, author media appearances and/or book signings.
  • Organize and complete all press mailings as applicable.
  • Schedule and attend author media tours/events as applicable.
  • Manage the publicity budget for assigned titles.
  • Research, negotiate with, and manage outside publicity firms as needed.




  • Working knowledge of crafting and delivering professional pitches and news releases to media outlets
  • Knowledge of media contact and engagement platforms such as Cision and Muck Rack preferred
  • Proven success with digital PR outlets preferred
  • Strong knowledge of Microsoft Office including Outlook, Word, Excel and PowerPoint


  • Desired candidate will be detail oriented, yet have a broad eye for the changing landscape of publicity, especially in digital
  • Excellent communication skills, including exceptional writing skills
  • Creative thinker
  • Proficiency in making presentations to small and large groups.
  • Ability to work in a collaborative team environment
  • Project management experience
  • Track record of ability to generate creative angles and effective pitches
  • An ability to work in a fast-paced environment under deadlines
  • Strong interpersonal skills
  • Capable of managing budgets
  • Effective copywriter
  • A deep understanding of the digital media space, including influencers, bloggers, podcasts, and social media 

Work Experience:

  • 5+ years working in publicity, preferably in the book publishing, children’s/family entertainment or product spaces
  • 2+ years national media pitching experience is desired in both traditional and digital outlets.
  • Track record of traditional and digital media successes strongly preferred.


Education: Bachelor’s degree in Public Relations, Advertising, Marketing, Communications, Journalism or related field.


HarperCollins Christian Publishing is an Equal Opportunity Employer


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