HCCP is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

Manager of Email Marketing will be responsible for the day-to-day execution of the email and SMS marketing functions.  Working with our DTC Brand and Product Management teams, the Manager will own flawless execution of our communications strategy, ensuring that each customer gets the right type and frequency of communication.  The Manager will contribute to the strategic priorities to provide a clear and compelling experience for customers and will drive the testing strategy to continuously optimize this experience.

• Own execution of promotional email and SMS, partnering with Brand and Publishing teams to create email templates and SMS messages, suggest and build audiences, and schedule all campaigns. Additionally, they will align on campaign calendars and provide thought leadership and executional excellence to deliver optimal results.
• Lead email A/B testing. Communicate test results to stakeholders and continuously iterate.
• Monitor email deliverability and respond to situations that impact IP reputation, domain reputation, or both. Monitor list health and data hygiene. Work collaboratively with Tech resources to ensure email program is running smoothly and lead future improvement projects.
• Grow and manage the email and SMS database. Develop and optimize tactics for capturing emails/phone numbers, e.g., via website pop-ups.
• Execute and help develop retention marketing strategy, including direct accountability for email and SMS channel performance. Core KPIs include email and SMS engagement rates, revenue, subscription opt-in and churn, customer repeat purchase rates and LTV.
• Map out and optimize lifecycle email strategy, including welcome series, win-backs, up-sells and other automated email flows based on RFM and other segmenting strategies. Continuously test and optimize to increase engagement and revenue from these flows.
• Develop and launch direct-to-consumer loyalty program in partnership with Product Management team.
• Report on performance of email and SMS, and plans for strategy and tactical improvements.

Work Experience:

• 4 years of general digital marketing experience, with at least 1 year of experience in lifecycle marketing, including email, SMS, retention marketing and/or loyalty.
• Familiarity with developing customer segmentation strategies.
• Familiarity with A/B testing and using data to inform marketing decisions.
• Experience working directly in ESPs to create email templates; SailThru experience a plus.
• Experience working in Shopify a plus.
• Experience in working with copywriters and creative team members and creating an effective feedback loop.
• Experience navigating legal compliance with CAN-SPAM and CASL, and similar regulations.

Education: Bachelor’s Degree (or equivalent experience) Required

Knowledge:

• Understand customer segmentation and email marketing best practices.
• Understand direct-to-consumer eCommerce, retention marketing trends, and Email/CRM technologies
• Email and SMS marketing regulations (e.g., CAN-SPAM)

Skills: 

• Exceptional written and verbal communication skills
• Creative problem solver, with strong attention to detail required
• Agile mindset, with the ability to pivot calendars, strategies and plans to ensure relevance and resonance.
• Understand email and SMS best practices to be able to give feedback to copywriters, recommend subject line tests and optimizations, etc.

The salary range for this position is $50,000.00-$75,000.00. We recognize that attracting the best talent is key to our strategy and success as a company.  As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.  The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.  

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.        

HarperCollins Christian Publishing is an Equal Opportunity Employer