HCF/HCCP is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

Preference is to fill this position in Nashville, TN however we are also open to qualified candidates that are located outside the Nashville area.

Join a big-five publisher and be part of our mission to inspire the world. The Fiction team for HarperCollins Focus and HarperCollins Christian Publishing prides itself on strong author relationships, award-winning content, bestselling books, and a cohesive team environment and is currently seeking a Director of Online Marketing and Content. The Fiction team manages Thomas Nelson, Zondervan, and Harper Muse imprints and publishes both Christian and general-market titles by bestselling authors such as Charles Martin, Colleen Coble, Lauren Denton, Terri Blackstock, Angela Jackson-Brown, Patti Callahan, Mario Escobar, and many others.

The Director of Online Marketing and Content will develop, execute, and manage strategies for online, paid social, content, email, and digital related projects, as well as provide day-to-day leadership and oversight of the digital/content team and all related activities for Fiction.

• Serve as a working leader, by executing and/or assigning and delegating work as needed, to ensure all projects are completed.
• Manage direct reports on the digital/content team – oversee their work, growth, performance reviews, and development.
• Serve as the subject matter expert and day-to-day lead on all online, paid social, content, email, and digital related projects. Stay on top of digital, consumer, publishing, and retail trends, and developing and executing opportunities to improve performance, conversion, and consumer-facing information.
• Oversee all paid social media campaigns, while also creating and executing some of the larger paid social media campaigns.
• Serve as the department’s key liaison for marketing operations, research, digital and audio, sales, and social media account reps to manage internal and external communications and meetings related to digital, online, and content marketing.
• Possess deep experience with and knowledge of TikTok, YouTube, Google, Pinterest, Facebook, Twitter, and Instagram platforms and algorithms in order to grow our following and convert online traffic to more book sales.
• Lead and oversee the Amazon strategy and efforts for the fiction team:
• ensure all Amazon campaigns and our overall Amazon performance meets or beats internal and industry benchmarks; monitor campaign and stores performance for efficiencies – brand stories, promotion ideas, and all book Amazon pages
• assign paid ad campaigns to team members; execute the paid ad campaigns deemed critical to the team’s success
• establish procedures to track and report Amazon campaign performance; manage overall Amazon budget and invoices
• Ensure campaign segments, costs, audiences / audience models, and targeting are properly set-up, functioning, and optimized to run efficiently and to meet (or surpass) industry standards and benchmarks.
• Supervise all websites, e-commerce, and content marketing processes to ensure best practices are followed, which may include setting up and/or improving key websites and pages, and overseeing the functionality of our branded websites and social media accounts.
• For all campaigns, content, and projects, ensure stellar promotional copy is used/written that quickly grabs the reader’s attention and explains the key selling points of our books. Oversee management of metadata projects (SEO & keyword strategy) between the team, editorial, online optimization manager, and the marketing operations team. Ensure copy and keywords are properly used in all paid social ads, emails, and online content.
• Lead the strategy for and execution of our email marketing and content program:
• ensure the success and growth our email programs – increase list/subscribers, improve success metrics (e.g., open rates, click-through rates, etc.), and manage budgets and expenses
• create and/or oversee execution of all consumer, librarian, Amish, and author emails; ensure content calendars are maintained for title releases, e-book deals, giveaways, etc. that will be in the emails
• monitor, track, and report success (e.g., open rates, click-through rates, etc.)
• Oversee and manage the reporting, budgeting, and performance of all paid campaigns.
• Arrange for the creation of photos, videos, social influencer materials, deals/promotion items, sales and PR requests, and ads needed for digital, online, and content marketing. Ensure these assets are built with design, HTML, and SEO best practices in mind and using available tools, research, and websites.
• Other projects deemed necessary by the VP of Marketing.
• Travel required based on the needs of the business.

Knowledge: Product marketing, SEM & SEO, ROI-driven performance marketing

Work Experience:

• 7 or more years of experience in marketing or ecommerce/related field
• Interest in and basic understanding of fiction and book publishing preferred
• Well-versed in digital marketing campaigns
• Leading and developing a team of direct reports

Education: Bachelor’s degree required in marketing, digital marketing, communications, or related field

Industry Knowledge: Knowledgeable in digital marketing and analytics best practices. Understanding of consumer and content marketing and brand management. Must be proficient in building HTML emails and web landing pages.

Skills:

• Proven experience with and enthusiasm for performance marketing with an emphasis on analytics.
• Experience managing multiple competing priorities, duties, and/or projects.
• Strong organizational management skills with attention to detail. Possess the skills to self-manage, set priorities, and problem solve.
• Must be able to work independently, based on the outlined processes and procedures of our department, in order to meet goals and deadlines.
• Skilled in video and graphic design and applicable programs, i.e., Canva, Photoshop, InDesign, and other Adobe Creative Suite applications.
• Successfully works cross-functionally with various members throughout a collaborative organization and has a willingness to help.
• Strong communication skills to articulate needs and provide status updates.
• Strong proficiency in Outlook, Excel and other Microsoft and Office applications.
• Utilitarian experience of HTML, metadata, and SEO copywriting.

HarperCollins Christian Publishing is an Equal Opportunity Employer.