W Publishing is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.
Join a big-five publisher and be part of our mission to inspire and change the world.
The Sr. Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for frontlist books and select backlist titles in the W Publishing imprint. This position will lead the development and execution of integrated marketing campaigns for several key authors. These comprehensive campaigns for assigned titles include marketing positioning, consumer messaging, media planning and buying, social media strategy, live events, budgeting, and ROI analysis for each campaign. In partnership with authors, agents, editors, vendors, retail sales and other team members, the Sr. Marketing Manager applies an integrated approach to meet sales goals.
Our ideal candidate is a marketing innovator, an excellent communicator who inspires trust and confidence in our authors, as well as internal and external stakeholders, and a seasoned marketing leader capable of growing author brands and handling multiple projects all at different stages in the marketing cycle with confidence and passion.
Education: Bachelor’s degree required in marketing, communications, or related field; or equivalent work experience
Required: Understanding of marketing, brand management, and publicity, knowledgeable in digital marketing & analytics best practices.
Preferred: Working knowledge of publishing industry. Existing relationships with ministries, advertising reps, and media outlets is a plus. Working knowledge of Canva, Photoshop, etc. a plus.
HarperCollins Christian Publishing is an Equal Opportunity Employer