HarperCollins Publishers

Digital Marketing Director, W Publishing

Job Locations US-TN-Nashville
Category
Marketing

Overview

HarperCollins Christian Publishing Logo

W Publishing is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

 

Join a big-five publisher and be part of our mission to inspire the world. W Publishing’s Digital Marketing Director is a strategic and tactical leader in planning and executing digital marketing programs for W Publishing that facilitate sales of our titles across a variety of digital platforms.  This position will lead the development and execution of integrated digital marketing campaigns for several key authors with a focus on both front and backlist titles. This candidate is a marketing innovator who inspires trust and confidence in internal and external stakeholders, and is capable of handling multiple projects at different stages in the marketing cycle with confidence and passion.

 

Our ideal candidate is someone seasoned in digital marketing and familiar with the ever-changing digital marketing landscape. The candidate is a strategic and tactical leader in planning and managing digital marketing activities for select front and backlist titles to meet sales goals.  This position will lead the strategic development of our digital marketing landscape and develop online advertising, consumer targeting, consumer messaging, SEO & keyword strategy, and social media strategy.  This position will also be responsible for the ROI analysis and reporting of results for each campaign.  The Digital Marketing Director will work with the other marketing team members in a coordinated approach to bring awareness to and engagement with our titles and authors.

Responsibilities

  • Oversee the execution of digital marketing activity for W Publishing across all channels including online advertising activities, promotional emails, and social media outreach to target audiences.
  • Manage creation of digital marketing assets (online ads, emails, web pages, graphics, video ads, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.
  • Work with cross-functional partners including publishing, sales, research/consumer insights, supply chain, production, finance, and others to deliver winning consumer and customer plans via strong digital marketing strategy to meet revenue goals.
  • Identify online media outlets, execute media buy, setup target audiences, budgets, and bids. This position will be responsible for running campaigns on Amazon, Facebook/Instagram, Google, YouTube, TikTok, Pinterest, etc.
  • Monitor and track progress of digital ad campaigns and make real-time adjustments.
  • Oversee management of metadata projects (SEO & keyword strategy) with editorial.
  • Develop and execute eBook and audio book promotional strategy in collaboration with Digital Sales team.
  • Develop and execute multi-title programmatic digital marketing campaigns.
  • Measure success, trends, and ROI of marketing initiatives.
  • Participate in sales conference, executive team, and potential external partner presentations.
  • Proactively, participate in weekly marketing meetings.
  • Manage fiscal year digital marketing budget for assigned projects.
  • Other related responsibilities, as required.

Qualifications

Work Experience/Knowledge:

  • 7-8 years in a marketing or related field role
  • Experience with product launches. Book experience preferred.
  • Well-versed in digital marketing campaigns
  • 2+ years people management experience, preferred

  

Education: Bachelor's in Marketing, Digital Marketing, or related field. Master’s degree preferred

 

Industry Knowledge:

Required: Knowledgeable in digital marketing & analytics best practices. Understanding of marketing, brand management, and publicity. Must be proficient in building HTML emails and web landing pages. Skilled in basic graphic design, i.e., Canva, Photoshop, etc.

Preferred: Experience in client-service role. Existing relationships with advertising reps and media outlets. Familiarity with book publishing, preferred.

 

Skills:

  • Strong analytical and metrics-based decision-making experience
  • Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents.
  • Teamwork – this role works with integrated marketing plans and works cross-functionally with various team members throughout the organization.
  • Technical proficiency with marketing tools and programs.
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
  • Experience managing multiple, competing priorities, duties and/or projects
  • Strong organizational, time management skills with attention to detail
  • Exceptional written and verbal communication skills
  • Team management experience preferred
  • Must be able to work independently under tight deadlines 
  • Must possess the skill to set priorities and problem solve
  • Strong computer skills necessary, especially Microsoft Office.

HarperCollins Christian Publshing is an Equal Opportunity Employer.

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