W Publishing is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.
Join a big-five publisher and be part of our mission to inspire the world. W Publishing’s Digital Marketing Director is a strategic and tactical leader in planning and executing digital marketing programs for W Publishing that facilitate sales of our titles across a variety of digital platforms. This position will lead the development and execution of integrated digital marketing campaigns for several key authors with a focus on both front and backlist titles. This candidate is a marketing innovator who inspires trust and confidence in internal and external stakeholders, and is capable of handling multiple projects at different stages in the marketing cycle with confidence and passion.
Our ideal candidate is someone seasoned in digital marketing and familiar with the ever-changing digital marketing landscape. The candidate is a strategic and tactical leader in planning and managing digital marketing activities for select front and backlist titles to meet sales goals. This position will lead the strategic development of our digital marketing landscape and develop online advertising, consumer targeting, consumer messaging, SEO & keyword strategy, and social media strategy. This position will also be responsible for the ROI analysis and reporting of results for each campaign. The Digital Marketing Director will work with the other marketing team members in a coordinated approach to bring awareness to and engagement with our titles and authors.
Education: Bachelor's in Marketing, Digital Marketing, or related field. Master’s degree preferred
Required: Knowledgeable in digital marketing & analytics best practices. Understanding of marketing, brand management, and publicity. Must be proficient in building HTML emails and web landing pages. Skilled in basic graphic design, i.e., Canva, Photoshop, etc.
Preferred: Experience in client-service role. Existing relationships with advertising reps and media outlets. Familiarity with book publishing, preferred.
HarperCollins Christian Publshing is an Equal Opportunity Employer.