HarperCollins Publishers

Assistant Marketing Manager (Social Media)

Job Locations US-NY-New York
Category
Marketing

Overview

HarperCollinsPublishers1

HarperCollins Children’s Books is seeking a talented, energetic assistant social media marketing manager to help increase the company’s engagement with readers through social media channels including TikTok, Instagram, YouTube, Facebook, Twitter, Pinterest and Snapchat. In addition to assisting with content creation and scheduling on our social media channels, the Assistant Marketing Manager (Social Media) will lead the Children’s influencer network, regularly communicating with hundreds of bookstagramers, booktubers, and booktokers in our network and sending them new books and opportunities. Leveraging content from thousands of books, the successful candidate will work with the title marketing teams and social media marketing managers to help  produce creative content that will broaden engagement with readers across our key channels. This position will report to the Marketing Manager (Social Media). As this role works across three unique brands (HarperKids, Shelf Stuff, Epic Reads), the right candidate should be able to adapt their voice to speak to viewers of all demographics and ages (early readers, GenZ, and their parents).

Responsibilities

  • Manage the full lifecycle of social media influencer programs each season: selecting the ideal influencers to work with for each program, outreach/communication, book mailings, and final reporting.
  • Work with the social media managers to help develop and manage new social media series, franchises, and programming across platforms that are innovative, grow our following, and yield significant referral traffic.
  • Manage collections, quick links, and blog scheduling on the Harper Children’s and Epic Reads websites and blog pages.
  • Schedule social media content across TikTok, Twitter, Facebook, Instagram, YouTube, and Pinterest.
  • Collaborate closely with brand marketing teams, authors, and creative/video teams to execute cohesive title-specific campaigns across social media that will help reach book sales goals.
  • Manage administrative tasks including onboarding freelancers/agencies and processing invoices.

Qualifications

  • 2+ years’ experience creating content, growing, and assisting on social channels for a brand
  • Demonstrated Knowledge using social media management and analytical tools (Salesforce, Falcon, Hootsuite, Dash Hudson, or the like) for listening, scheduling, engaging, and reporting
  • Experience managing influencers in both a paid and unpaid capacity and strong knowledge of up-and-coming talent
  • Passion for and knowledge of the book community on social media
  • Awareness of current culture, values, and trends as they relate to early age, middle grade, and teen readers
  • Results-driven, organized, and self-motivated, with strong organizational and time-management skills; excited to work in a fast-paced environment
  • Ability to communicate with sensitive language/around delicate subjects
  • Prior marketing experience a plus
  • Willingness to occasionally be featured in social media content a plus

 

This role is currently based out of New York, New York. You will need to commute to the office when it reopens.

 

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That's why cover letters are strongly preferred.

 

HarperCollins Publishers is an equal opportunity employer.

 

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