HarperCollins Publishers

Publicity Manager, HCCP Gift

Job Locations US-TN-Nashville | US-MI-Grand Rapids
Category
Publicity

Overview

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The Thomas Nelson and Zondervan Gift Groups are committed to building a diverse and inclusive team and highly value diverse backgrounds and insights that fuel our innovation.

 

The publicity manager oversees full PR campaigns for a selection of titles within the Thomas Nelson and Zondervan Gift Groups, which prides itself on strong author relationships, award-winning content, and a cohesive team environment. The Gift team supports brands like Jesus Calling and authors like Emily Ley, Morgan Harper Nichols, Lysa TerKeurst, and lifestyle blogger, Liz Marie Galvan.  The publicity manager works with an outstanding selection of authors in an exciting, fast-paced environment, developing and executing exceptional PR campaigns, securing coverage across broadcast, print, online, and other digital media. This position works closely with our top-performing marketing team and the Senior Marketing Director to ensure the highest level of visibility of our authors and content.  

 

Responsibilities

 

  • Write press releases and creative pitch letters for each campaign.
  • Pitch and book media coverage for author/titles to print, radio, online/digital, podcasts and TV outlets.
  • Continuously research and develop relationships with new outlets for possible coverage.
  • Develop and maintain media contacts, including national, regional, and local.
  • Work closely with marketing, sales, online marketing, and editorial.
  • Create PR plans and updates, sales presentations and sales conference materials as needed.
  • Represent the Gift Dept at key industry events, conferences, media pitching trips, author media appearances, and/or book signings.
  • Work with author on publicity goals for specific titles and manage expectations through clear, consistent communication.
  • Schedule and attend author media tours.
  • Manage the publicity budget for assigned titles.
  • Maintain strong internal relationships as part of marketing and publicity teams across HCCP.
  • Research, negotiate with, and manage outside publicity firms as needed for certain projects.
  • Identify news/opportunities into which our authors/books may be inserted and thus exposed to consumers via various media outlets.
  • Provides feedback on publicity potential of book proposals and attends meetings with prospective authors and agents.
  • Leverage social media to create awareness and buzz around book’s release
  • Manage early reader review process via sites including Net Galley and Edelweiss

Qualifications

Knowledge:

  • Working knowledge of crafting and delivering professional pitches and news releases to media outlets with at least two years of experience pitching to national media.
  • Knowledge of media contact and engagement platforms such as Meltwater and Cision preferred; proven success with digital PR outlets required.
  • 2+ years of experience in publishing or entertainment publicity preferred. Knowledge of Christian authors is a plus.

 

Work Experience: 5+ years working in public relations and/or transferrable work experience with an emphasis placed on booking top-tier media in both traditional and digital outlets.

 

Education: Bachelor’s degree in Public Relations, Advertising, Marketing, Communications, Journalism or related field.

 

Industry Knowledge:

  • Keen understanding of publicity and its function is required.
  • Established media contacts in Christian and general market media arenas preferred.
  • Christian book publishing experience preferred.

Skills:

  • Excellent written and verbal communication skills, detail oriented, highly organized, ability to think creatively and strategically.
  • Strong project management skills.
  • Ability to write strong/winning media pitches.
  • Ability to work within a highly collaborative team environment is essential.
  • Basic budget skills.
  • Less than 5% travel annually is typically required within North America, via plane, train, or car

 

HarperCollins Christian Publishing is an Equal Opportunity Employer.

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