Preference is to fill this position in Grand Rapids, MI or Nashville, TN but we are also open to qualified candidates that are located outside of these areas.
HarperCollins Christian Publishing is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.
Starting with a customer’s first purchase online or signup for email or other owned channels, Director of CRM & Lifecycle Marketing will manage the customer journey, building our relationship with our consumers via owned channels such as email, SMS and loyalty programs. Working with our DTC Brand and Product Management teams, the Director will further develop and segment our communications strategy, ensuring that each customer gets the right type and frequency of communication.
This role will drive the vision and strategy for our CRM efforts to engage customers and deliver business growth through outcomes in higher repurchase rate and increased LTV. They will develop and work with team to execute lifecycle retention programs, including segmentation strategy, transactional messaging, triggered programs, and large-scale campaigns through email and SMS marketing.
Education: Bachelor’s Degree Required
HarperCollins Christian Publishing is an Equal Opportunity Employer.