HarperCollins Publishers

Director, Growth & Performance Marketing

Job Locations US-TN-Nashville | US-MI-Grand Rapids
Category
Marketing

Overview

HarperCollins Christian Publishing Logo

 

Preference is to fill this position in Grand Rapids, MI or Nashville, TN but we are also open to qualified candidates that are located outside of these areas.

 

HarperCollins Christian Publishing is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. 

 

Director, Growth Marketing will lead our SEM, Paid Social, Affiliate, Re-marketing, and Programmatic marketing channels. In this role, you will oversee the DTC performance marketing team, driving strategy and execution across our media channels. The ideal candidate has a deep understanding of growth marketing and acquisition KPIs, has a highly analytical and technical skillset, and thrives in a fast-moving, rapidly evolving organization. In this role, you will leverage your knowledge and experience across performance marketing channels to drive scale and optimize performance to achieve overall growth goals.

Responsibilities

 

  • Grow and improve performance across media channels, with focus on scaling new customer acquisition while achieving efficiency targets and customer quality based on LTV.
  • Work closely with data and analytics to understand customer journey from awareness to conversion and leverage insights to unlock new growth and conversion opportunities.
  • Build and execute a data-driven testing roadmap across messaging, creative, audience, frequency and channel mix.
  • Partner with Brand and Publishing teams to develop campaigns to support enterprise and seasonal marketing campaigns.
  • Test into new channels (Pinterest, YouTube, TikTok etc) and new funnel and content marketing strategies
  • Set strategy for driving highest ROI marketing investments, balancing short- and long-term goals. Manage and refine complex acquisition modeling and multi-touch attribution modeling
  • Lead budgeting and monthly forecasts ensuring that the Performance marketing team is aware of each month’s forecast, strategies, and guardrails to ensure successful execution against the brand priorities and budget.
  • Own regular communication of performance marketing performance against goals, bringing clear analysis and insights from the data. Communicate performance to senior leadership on a weekly/monthly/ quarterly basis, highlighting opportunities or trends for continuous improvement.
  • Oversee team management (internal, agencies, contractors). Responsible for setting budgets within accounts, defining objectives, monitoring workflow, identifying, and filling resource gaps and implementing and refining processes as needed.
  • Collaborate with Product Management, IT and engineering teams to drive initiatives for impacting organic visibility of focused category keywords, site architecture, and taxonomy and content.

Qualifications

Work Experience:

  • A minimum of 7 years of complex marketing experience, 3+ years people management experience required.
  • 7 years of experience in growth marketing, especially in paid search or paid social, with hands-on experience running campaigns in Facebook and/or Google.
  • Proven track record successfully managing a multi-million-dollar acquisition budget and taking an eCommerce business through an intensive growth period. Experience with subscription business a plus.
  • Experience in using content marketing to sell physical product; experience with marketing eCourses a plus.
  • Experience requesting creative and copy and creating a productive feedback loop with designers and copywriters.
  • Experience with multi-touch attribution and media mix models.
  • Experience managing a high-performance team plus agencies.
  • Experience driving growth across the customer lifecycle.

Education:  Bachelor’s Degree or Equivalent Experience

 

Knowledge:

  • Comprehensive expertise in Google Ads, Facebook Ads, and affiliate & customer referral marketing Advanced knowledge of analytics platforms, especially Google Analytics.
  • Proficiency with A/B testing and experiment design.
  • Understanding of performance strategies across all parts of the funnel, and a deep understanding of funnel creation and optimization.
  • Up to date on industry trends and technology, with a strong eye towards how to adjust to changes in tools and industry.

Skills:

  • Growth hacking mindset: must be highly quantitative, analytical, and a technical self-starter, including the ability to process and understand large data sets.
  • Ability to communicate complex concepts to non-technical stakeholders.
  • Excel in strategic prioritization and decision making; effectively balance long term business goals with short term needs.
  • Understanding of best practices in design, copy, and creative for effective campaigns, with the ability to guide and give feedback to designers and copywriters to get to ideal outcomes.
  • Desire to be hands on, get in the weeds, do the work when needed.
  • Ability to set goals and strategy and coach a team to achieve goals.
  • Team-player. Ability to work well cross-functionally to both learn and execute.
  • Possess consumer empathy and dedication to great consumer experiences.
  • Ability to juggle multiple projects at once and not lose track of the details.

 HarperCollins Christian Publishing is an Equal Opportunity Employer.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed