HarperCollins Publishers

Marketing Manager - Children's Books

Job Locations US-NY-New York
Category
Marketing

Overview

HarperCollinsPublishers1

 

HarperCollins Children’s Books is seeking a creative, organized, and dynamic Marketing Manager to work on title-specific middle grade marketing campaigns on a variety of books, ranging from non-fiction to literary and commercial fiction.  Duties include managing title budgets, developing and executing marketing plans, presenting at internal and external meetings, and extensive copywriting.  This role will also oversee the Marketing Coordinator for the team.  The role requires an incredibly detail-oriented, creative, proactive, and strategic professional able to multi-task, set priorities, and manage a multitude of complex projects within budget and on tight timelines, plus the excitement to join a dedicated, enthusiastic middle grade team.

Responsibilities

  • Brainstorm, develop, and execute integrated marketing campaigns for key titles and series.
  • Communicate plans and strategies to in-house team, including editorial and sales.
  • Develop product positioning and brand messaging, utilizing digital as well as traditional media.
  • Work closely with authors and agents on marketing initiatives.
  • Write ad copy and provide design direction, and develop short- and long-form content for social media (videos, social graphics, blogs, etc.).
  • Work closely with digital team in creating marketing strategies and online content.
  • Collaborate with Marketing Directors and other team members to shape overall middle grade title strategy and to execute larger initiatives.
  • Oversee Marketing Coordinator, including managing daily tasks and overall career development.
  • Occasional travel to represent HarperCollins at consumer and trade festivals.
  • Assist with the content strategy for Shelf Stuff, our digital middle grade platform, including seasonal campaigns and team initiatives.

Qualifications

  • 3+ years of experience in trade book marketing and/or kids’ product marketing; children’s book experience preferred (with some middle grade experience a plus)
  • Excellent writing skills, including ability to write in a voice appealing to parents and tweens
  • Experience working on compelling campaigns to reach a consumer audience
  • Excellent project management, communication, budget management, organizational, prioritization and presentation skills a must
  • Digital experience, including graphic design and social media skills, a plus
  • Comfortable presenting in front of large groups
  • Appreciation and knowledge of current trends in popular culture extremely helpful
  • Bachelor’s degree; proficient in Microsoft Office
  • Ability to work cross-functionally across the division and within the company
  • Talent at balancing priorities under pressure while maintaining a sense of humor
  • Prior management experience, a plus

HarperCollins Publishers is a company full of people who are passionate about books.  When you apply for a position, we want to know why you want to work here, and why you are interested in the job.  That’s why cover letters are strongly preferred

 

This role is currently based out of New York, New York. You will need to commute to the office when it reopens.

 

HarperCollins is an equal opportunity employer.

 

Our recruitment team will review all applications submitted through www.harpercollins.com/careers. Only those selected for an interview will be contacted. This role will be taken down when we are no longer accepting new applicants.

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