Zondervan Reflective and Zondervan Academic is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.
Play a pivotal role in publishing books that dig deeper, ask fresh questions, and propel readers to take action. The Sr. Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for frontlist books and select backlist titles in the Zondervan Reflective imprint. This position will lead the development and execution of integrated marketing campaigns for several key authors. These comprehensive campaigns for assigned titles include marketing positioning, consumer messaging, media planning and buying, social media strategy, live events, budgeting, and ROI analysis for each campaign. In partnership with authors, agents, editors, vendors, retail sales and other team members, the Sr. Marketing Manager applies an integrated approach to meet sales goals.
Our ideal candidate is a marketing innovator, an excellent communicator who inspires trust and confidence in internal and external stakeholders, and a seasoned marketing leader capable of growing author brands and handling multiple projects all at different stages in the marketing cycle with confidence and passion.
Education: Bachelor’s degree required in marketing, communications, or related field; or equivalent work experience
Required: Understanding of marketing, brand management, and publicity, knowledgeable in digital marketing & analytics best practices.
Preferred: Working knowledge of Christian and religious publishing industry. Familiarity with Bible content and top Christian thought and ministry leaders. Existing relationships with ministries, advertising reps, and media outlets is a plus.
HarperCollins Christian Publishing is an Equal Opportunity Employer.