HarperCollins Publishers

Marketing Manager

Job Locations US-TN-Nashville
Category
Marketing

Overview

HarperCollins Christian Publishing Logo

The Tommy Nelson team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

 

If working on marketing for beautiful, high-design inspirational books for children sounds exciting, the Tommy Nelson imprint of HarperCollins Christian Publishing is for you! 

 

Tommy Nelson is a leader in children’s books that expand children’s imaginations and nurture their faith while pointing them to a personal relationship with God.  We work with top communicators like Bob Goff, Kathie Lee Gifford, Sadie Robertson, Lisa Bevere, Sally Clarkson and many more!  Our books feature many eye-catching embellishments, such as four-color interiors, touch-and-feel features and effects like foil and glitter.  We are also excited to be in the early phases of launching Rooted Family, an online blogging and content community designed to help families raise faithful kids

 

The Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for key frontlist and select backlist titles.  This position will lead the development and execution of integrated marketing campaigns for several books on our team.  These comprehensive campaigns for assigned titles include (but are not limited to) marketing positioning, consumer messaging, social media strategy, oversight of launch team, online advertising, events, and budgeting.  In partnership with authors, agents, editors, vendors, retail sales and other team members, the marketing manager applies an integrated approach to meet sales goals. 

 

In addition to author and title responsibilities, the Marketing Manager will assist with other initiatives to support the Tommy Nelson team.

Responsibilities

  • Develops, implements, and manages comprehensive marketing campaigns for assigned titles.
  • Manages budget development and expense projections for assigned campaigns.
  • Leverages best practices in digital (social media, search, email, etc.) and traditional (advertising, promotion, events) marketing methods to maximize unit sales and revenue.
  • Identifies media partners and executes media buys.
  • Manages contributing bloggers and editorial calendar
  • Responsible for creation of sales and marketing assets and booking/placing ads across a variety of medium.
  • Analyzes marketing campaign results and makes recommendations for adjustments and key learnings based on those results.
  • Participates in the planning and preparation for all sales conferences, as well as presenting the marketing portion of certain titles during the conference.
  • Prepares marketing and publicity updates for distribution to internal stakeholders.
  • Processes, manages, and tracks invoices through internal cost systems. Monitors process, progress, and results. Maintains projection sheets for all active books/projects. Tracks commitments against budget, identifying opportunities and challenges for marketing team actions.
  • Manages sales conference material preparation including sampler, marketing asset list, comp title list, and more as needed by the team.
  • Additional team responsibilities as assigned.

Qualifications

Knowledge/Work Experience:  4-5 years experience in marketing, publicity, or other communications field

 

Education: B.A. in Marketing, Communications, Publicity or related field

 

Industry Knowledge:

Required: Understanding of marketing, brand management, and publicity, knowledgeable in digital marketing & analytics best practices. Some familiarity with book publishing.

Preferred: Experience in crafting and executing digital marketing campaigns. Background in marketing children’s products and/or family-centric products.  

 

Skills:

  • Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents.
  • Effective project management skills
  • Technical proficiency in the following:
    • WordPress
    • CPC campaigns
    • Social media ad targeting
    • Google Analytics
    • Amazon Marketing Services
  • Teamwork – this role develops integrated marketing plans and works cross-functionally with various team members throughout the organization.
  • Technical proficiency with marketing tools and programs.

 

HarperCollins Christian Publishing is an Equal Opportunity Employer

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