The Tommy Nelson team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.
If working on marketing for beautiful, high-design inspirational books for children sounds exciting, the Tommy Nelson imprint of HarperCollins Christian Publishing is for you!
Tommy Nelson is a leader in children’s books that expand children’s imaginations and nurture their faith while pointing them to a personal relationship with God. We work with top communicators like Bob Goff, Kathie Lee Gifford, Sadie Robertson, Lisa Bevere, Sally Clarkson and many more! Our books feature many eye-catching embellishments, such as four-color interiors, touch-and-feel features and effects like foil and glitter. We are also excited to be in the early phases of launching Rooted Family, an online blogging and content community designed to help families raise faithful kids
The Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for key frontlist and select backlist titles. This position will lead the development and execution of integrated marketing campaigns for several books on our team. These comprehensive campaigns for assigned titles include (but are not limited to) marketing positioning, consumer messaging, social media strategy, oversight of launch team, online advertising, events, and budgeting. In partnership with authors, agents, editors, vendors, retail sales and other team members, the marketing manager applies an integrated approach to meet sales goals.
In addition to author and title responsibilities, the Marketing Manager will assist with other initiatives to support the Tommy Nelson team.
Knowledge/Work Experience: 4-5 years experience in marketing, publicity, or other communications field
Education: B.A. in Marketing, Communications, Publicity or related field
Required: Understanding of marketing, brand management, and publicity, knowledgeable in digital marketing & analytics best practices. Some familiarity with book publishing.
Preferred: Experience in crafting and executing digital marketing campaigns. Background in marketing children’s products and/or family-centric products.
HarperCollins Christian Publishing is an Equal Opportunity Employer