HCL is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.
Join a big-five publisher and be part of our mission to activate the leadership potential in every person. HarperCollins Leadership is an entrepreneurial, fast-growing professional development content provider that publishes best-selling aspirational books, practical “how to” books, ecourses, and other digital content to equip everyone to reach their leadership potential. We are the home of some of the world’s most influential business and personal growth thought leaders such as New York Times bestselling authors John C. Maxwell, Donald Miller, Rachel Hollis, Tilman Fertitta (owner of Houston Rockets), and Dave Hollis, and Wall Street Journal bestselling authors such as Kindra Hall and Tom Golisano.
The Marketing Manager (digital) is a strategic and tactical leader in planning and managing digital marketing activities for frontlist and select backlist titles. This position will lead the strategic development of our digital marketing landscape and develop online advertising, consumer targeting, SEO & keyword strategy, Amazon keyword campaigns and micro-store management, high-conversion book site and funnel marketing landing pages, and social media strategy. This position will also be responsible for the ROI analysis and reporting of results for each campaign. The Marketing Manager (digital) will work with the other marketing team members in a coordinated approach to bring awareness to and engagement with our titles and authors.
In addition to author and title responsibilities, the Marketing Manager (digital) will assist with other initiatives to lift HCL’s internal and external profile.
Knowledge/Work Experience: 4-5 years of experience in digital marketing
Education: B.A. in Marketing, Digital Marketing, or related field. Digital marketing credentials such as Google ad and marketing platform certification desired, but not required.
Required: Understanding of general marketing strategy and tactics, knowledgeable and motivated to learn more in digital marketing & analytics best practices.
Preferred: Familiarity with book, ecourse, or other content marketing is desired, but may not be required if equivalent consumer marketing experience exists.
HarperCollins Focus is an Equal Opportunity Employer.