HarperCollins Publishers

  • Senior Marketing Manager

    Job Locations US-MI-Grand Rapids
  • Overview



    HarperCollins Christian Publishing Logo


    The Zondervan Books Sr. Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for frontlist books, including market positioning, consumer messaging, budgeting, and campaign project management. In partnership with authors, agents, editors, publicity team, vendors, retail sales and other team members, the Sr. Marketing Manager uses integrated digital and traditional marketing methods to ensure the highest possible unit shipments and revenue for assigned book campaigns.


    Our ideal candidate is a marketing innovator who can push platform marketing strategy and title-by-title marketing to the next level, an excellent communicator who inspires trust and confidence in internal and external stakeholders, and a seasoned marketing leader capable of growing author brands and handling multiple projects all at different stages in the marketing cycle with confidence and passion.


    • Lead strategic process for titling and establishing creative direction/cover design process for approximately 12-16 books per fiscal year
    • Develop strategies, goals, objectives to meet/exceed sales projections and to grow author brands
    • Clearly articulate and communicate the vision, purpose, and product/product suite positioning for each title and/or brand
    • Work with cross-functional partners including publishing, sales, research/consumer insights, supply chain, production, finance, and others to deliver winning consumer and customer plans via strong marketing strategy, including but not limited to social media, promotional and content videos, advertising, and publicity
    • Proactively guide the earned media conversation with select books
    • Manages author/agent relationships and delivers timely, clear and concise communication/responses to all author/agent inquiries
    • Create mutually beneficial relationships with trade marketers, publicists, authors, & agents
    • Manage fiscal year marketing and publicity budget for assigned projects
    • Participate in sales conference, executive team and potential external partner presentations
    • Review and provide input on select manuscript submissions ensuring the voice of the consumer is heard in acquisitions; participate in editorial discussions regarding direction of new book acquisition, as needed and directed by the VP of Marketing
    • As necessary and with assistance from consumer insights team, lead research efforts to mine key consumer and competitive insights and identify evolving trends that will guide and inform brand, product, packaging, and marketing strategies
    • Manage agency relationships to ensure communication strategies, plans, and tactics are executed properly
    • Provide clear leadership for external stakeholders such as creative agencies, freelancers, etc.
    • Proactively participate in weekly marketing meetings
    • Additional responsibilities as assigned


    Work Experience:

    • 5-6+ years of experience in marketing or related field
    • Experience in creating and executing marketing strategy
    • Experience working with and giving direction to outside design firms/creative agencies, preferred
    • Experience in presentations to small and large groups
    • Project Management experience


    Education: Bachelor’s Degree required in Marketing, Communications, or related field


    Industry Knowledge: Working knowledge of publishing industry with knowledge of Christian publishing industry, preferred. Understanding of publicity, a plus



    • Experience managing multiple, competing priorities, duties and/or projects. Strong organizational, time management skills with attention to detail. Must be able to work independently under tight deadlines and possess the skill to set priorities and problem solve.
    • Organized with proven project management skills
    • Top-notch relational skills – will be required for success with internal and external stakeholders
    • Outstanding communication and public speaking skills
    • Able to pay attention to details
    • Diplomatic and collaborative
    • Must be able to work in a fast-paced, evolving industry and environment
    • Innovation and creativity skills are crucial for successA deep desire to produce effective marketing campaigns that reach our intended reader/purchaser

    HarperCollins Christian Publishing is an Equal Opportunity Employer


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