The Senior Manager, Publicity is a strategic and tactical leader in planning and managing publicity activities for key front list and select backlist non-fiction books for Thomas Nelson/ Nelson Books. Nelson Books prides itself on strong author relationships, award-winning content, and a collaborative team environment. Our successes include New York Times bestsellers Girl, Wash Your Face by Rachel Hollis, Everybody, Always by Bob Goff, For the Love by Jen Hatmaker, Grateful American by Gary Sinise, and It’s Not Supposed to Be This Way by Lysa TerKeurst.
This position will lead and develop our publicity strategy for Nelson Books, as well as create vision for and manage comprehensive publicity campaigns for assigned books (includes but is not limited to: consumer & media messaging, media outreach & customized story pitches, publicity planning, live events, budgeting, and performance reporting/analytics). In partnership with authors, agents, editors, vendors, retail sales and other team members, the senior manager, publicity applies a thoughtful, innovative, and strategic approach to meet sales goals. This role requires a high level of attention to detail, organization, and exemplary communication skills. The ideal candidate is a book publicity innovator who is experienced in strategic planning, brand development, and creative publicity solutions, possesses strong leadership skills, and is motivated to achieve high-priority business objectives.
Communications: exceptional writing skills | public relations | strategic acumen | targeted message development
Performance Analytics: monitor | interpret | report | take action | financial acumen
Relationship Management: customer focus | trust-building | foster partnerships
Knowledge & Experience
Education: Bachelor's degree in marketing, publicity, writing, communications, journalism, or related field.
HarperCollins Christian Publishing is an Equal Opportunity Employer.