HarperCollins Publishers

  • Senior Publicity Manager

    Job Locations US-TN-Nashville
    Category
    Publicity
  • Overview

    HarperCollins Christian Publishing Logo

     

    The Senior Manager, Publicity is a strategic and tactical leader in planning and managing publicity activities for key front list and select backlist non-fiction books for Thomas Nelson/ Nelson Books. Nelson Books prides itself on strong author relationships, award-winning content, and a collaborative team environment. Our successes include New York Times bestsellers Girl, Wash Your Face by Rachel Hollis, Everybody, Always by Bob Goff, For the Love by Jen Hatmaker, Grateful American by Gary Sinise, and It’s Not Supposed to Be This Way by Lysa TerKeurst.

     

    This position will lead and develop our publicity strategy for Nelson Books, as well as create vision for and manage comprehensive publicity campaigns for assigned books (includes but is not limited to: consumer & media messaging, media outreach & customized story pitches, publicity planning, live events, budgeting, and performance reporting/analytics). In partnership with authors, agents, editors, vendors, retail sales and other team members, the senior manager, publicity applies a thoughtful, innovative, and strategic approach to meet sales goals. This role requires a high level of attention to detail, organization, and exemplary communication skills. The ideal candidate is a book publicity innovator who is experienced in strategic planning, brand development, and creative publicity solutions, possesses strong leadership skills, and is motivated to achieve high-priority business objectives.

    Responsibilities

    Communications: exceptional writing skills | public relations | strategic acumen | targeted message development

    • Serves as the primary publicity/PR strategist for Nelson Books product portfolio; advises publicity challenges and opportunities in product development process; works with authors, agents, peers, and partners to deliver sales and profitability expectations.
    • Guides decisions on supplemental publicity services; delivers strategic counsel to team on publicity discipline; guides team on media outlet trends, positioning, strategy, and performance reporting.
    • Leads and/or manages publicity campaigns for individual book projects, including: developing customized publicity strategy; crafting press materials and author onboarding kits; developing targeted contact lists; customizing story pitches; outreach and follow-up with media; scheduling interviews and content distribution; tracking and reporting publicity activities; updating authors, agents, and team members on activities and direction.

    Performance Analytics: monitor | interpret | report | take action | financial acumen

    • Tracks and reports publicity and media activities, analyzes campaigns, and makes recommendations for adjustments and improvement based on those results.
    • Manages budget development and expense projections for assigned books. Vets publicity and partner agencies, negotiates contracts, and manages services, reporting, and accountability of agency on assigned projects.
    • Contributes to and publishes internal and external progress reports for authors, agents, sales, and other constituencies.

    Relationship Management: customer focus | trust-building | foster partnerships

    • Manages author and agent relationships and ensures clear, effective project management and communications across authors, agencies, and internal team members.
    • Populates, updates and maintains master contact database used for media outreach and consumer communications; builds relationships with key media outlets to nurture win-win outcomes; creates targeted media lists for new product launches.
    • Coordinates with other HarperCollins imprints  and departments on cross-corporate publicity strategy, collaboration, operations, and resources.

    Qualifications

    Knowledge & Experience

    • 5+ years of product or brand publicity experience (book, publishing, music, or content-related products) required
    • Solid understanding of marketing and consumer behavior principles. Well-versed in publicity trends/best practices with demonstrated accomplishments in national broadcast, print, radio, online, and streaming/digital media placement.
    • Strategic and tactical publicity planning.
    • Established media contacts in print, radio, broadcast, online/digital, streaming, or podcasts, preferred.
    • Working knowledge of publishing industry and familiarity with Christian authors and media outlets, preferred.

    Education: Bachelor's degree in marketing, publicity, writing, communications, journalism, or related field.

     

    Skills:

    • Exceptional written and verbal communication skills.
    • Demonstrated ability to lead—encourages dialog, viewed as a “go to” resource, provides clear, direct, and respectful feedback, comfortable with ambiguity
    • Understanding of publicity best practices that drive optimal results.
    • Fiscally responsible.
    • Proven ability to develop and maintain strong professional relationships with authors, agents, media contacts, colleagues and vendors.
    • Experience managing multiple, competing priorities, duties and/or projects. Strong organizational, time management skills with attention to detail. Must be able to work independently under tight deadlines, set priorities, and problem solve.
    • Strong computer skills necessary, especially Microsoft Office. Experience with media contact and publicity applications, such as Cision, Trendkite, or similar, required.  

    HarperCollins Christian Publishing is an Equal Opportunity Employer.

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