HarperCollins Publishers

  • Marketing Manager

    Job Locations US-TN-Nashville
    Category
    Marketing
  • Overview

    HarperCollins Christian Publishing Logo

     

    Join a big-five publisher and be part of our mission to inspire the world. The W Publishing Group at HarperCollins Christian Publishing prides itself on strong author relationships, award-winning content, and a cohesive team environment and is currently seeking a Marketing Manager. The W team is proud to partner with authors such as Chip and Joanna Gaines, Dale Earnhardt, Jr., Dr. David Jeremiah, Laura Story, and numerous professional athletes, celebrity authors, and well-known pastors.

     

    The Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for front list and select backlist titles.  This position will lead the development and execution of integrated marketing campaigns for several books during each season. These comprehensive campaigns for assigned titles include (but are not limited to) marketing positioning, consumer messaging, social media strategy, oversight of launch team, online advertising, events, and budgeting.  In partnership with authors, agents, editors, vendors, retail sales and other team members, the marketing manager applies an integrated approach to meet sales goals. 

     

    In addition to author and title responsibilities, the Marketing Manager will assist with other initiatives to support the W Publishing Group team.

    Responsibilities

    • Develops, implements, and manages comprehensive marketing campaigns for assigned authors, titles and genres.
    • Manages author relationships and ensures clear, effective project management across author and agency team members
    • Develops Objectives and Strategies to reach desired target markets through a variety of marketing and digital tactics.
    • Identifies comparable authors and titles as well as messaging and tangible selling hooks.
    • Manages budget development and expense projections for assigned campaigns.
    • Leverages best practices in digital (social media, search, email, etc.) and traditional (advertising, promotion, events) marketing methods to maximize unit sales and revenue.
    • Identifies media partners and execute media buys.
    • Coordinates with teammates to execute digital and publicity tactics.
    • Directs development of creative and sales assets to meet communications goals of marketing plans.
    • Analyzes marketing campaign results and makes recommendations for adjustments and key learnings based on those results.
    • Participates in the planning and preparation for all sales conferences, as well as presenting the marketing portion of certain titles during the conference.
    • Working with our publicists, helps prepare marketing and publicity updates for distribution to internal stakeholders.
    • Processes, manages, and tracks invoices through internal cost systems. Monitors process, progress, and results. Maintains projection sheets for all active books/projects. Tracks commitments against budget, identifying opportunities and challenges for marketing team actions.
    • Manages sales conference material preparation including sampler, marketing asset list, comp title list, and more as needed by the team.
    • Additional team responsibilities as assigned.

    Qualifications

    Knowledge/Work Experience: 4-5 years’ experience in marketing, publicity, or other communications field

     

    Education: B.A. in Marketing, Communications, Publicity or related field

     

    Industry Knowledge:

    • Required: Understanding of marketing and brand management.  Knowledgeable in digital marketing & analytics best practices. Some familiarity with book publishing.
    • Preferred: Experience in client-service role. Existing relationships with advertising reps and media outlets.  Understanding of publicity, a plus.

    Skills:

    • Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents.
    • Teamwork – this role develops integrated marketing plans and works cross-functionally with various team members throughout the organization.
    • Technical proficiency with marketing tools and programs.

     

    HarperCollins Christian Publishing is an Equal Opportunity Employer

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