HarperCollins Publishers

  • Digital Marketing Manager

    Job Locations US-TN-Nashville
    Category
    Marketing
  • Overview

     

    HarperCollins Focus

     

    HarperCollins Leadership Essentials is a brand-new digital content and eCommerce platform featuring insights, online training courses, bestselling books and advice from some of today’s most influential business minds.  The mission of HarperCollins Leadership Essentials is to activate the inherent leadership potential in everyone. HarperCollins Leadership operates out of Nashville, TN and is part of HarperCollins, a subsidiary of News Corp.

     

    Job Summary:  

    We are searching for a results-driven Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. In this position, you will get to work on the team responsible for marketing some of today’s most influential business leaders, authors and teachers.  You will have an integral role in growing this brand from the ground-up by implementing core business strategies such as email marketing, paid advertising campaigns, eCommerce merchandising, lead-generation campaigns, SEO and social media management.  The Digital Marketing Manager will also be responsible for measuring and reporting on the performance of all digital marketing campaigns against pre-defined goals (ROI and KPIs).

     

    Responsibilities

    In this role, the Digital Marketing Manager will work with the Content Marketing Manager to execute all marketing campaigns for the brand.  The primary responsibilities of this position include:

    • Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
    • Design, build and maintain our social media presence
    • Measure and report on the performance of all digital marketing campaigns
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Create, edit and manage e-mail newsletters
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Merchandise the eCommerce store home pages, landing pages and blogs

    Qualifications

    Work Experience: Minimum 4 -5 years of experience in digital marketing or advertising position

     

    Education: BS/MS degree in marketing or a relevant field

     

    Industry Knowledge: Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Experience in optimizing landing pages and user funnels and marketing best practices.  Previous experience in eCommerce is a plus.

     

    Skills:

    ·         Skilled in copywriting: writing marketing copy, headlines, sales offers, and calls-to-action

    ·         Experience with eMail platforms (Silverpop, MailChimp, etc.) is a plus

    ·         Basic knowledge of HTML, CSS and JavaScript

    ·         Ability to manage juggle multiple projects quickly and accurately

    ·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    ·         Fundamental competencies in writing, editing, marketing, and graphic design

    ·         Knowledge of trends in audience engagement, lead generation, sales funnels, conversion strategies and content marketing

    ·         Experience in setting up and optimizing Google Adwords campaigns and Facebooks Ads

    ·         Certified in Google Analytics and knowledge of data analysis and reporting

    ·         Outstanding communication and interpersonal skills

    ·         Up-to-date on the latest trends and technologies in digital marketing

     

    HarperCollins Christian Publishing is an Equal Opportunity Employer

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