HarperCollins Publishers

  • Senior Director, Publicity

    Job Locations US-NY-New York
    Category
    Publicity
  • Overview

    HarperCollinsPublishers1

     

    HarperOne Group is currently seeking a Senior Director of Publicity.  Reporting to the President and Publisher, the Senior Director will focus on the strategic vision and direction of publicity efforts for the HarperOne group, with a special focus on Amistad, HarperVia, and HarperCollins Español titles.

    Responsibilities

    • Develop overall trade publishing publicity strategy.
    • Oversee implementation of title-specific publicity plans.
    • Identify key titles, determine budgets, and execute publicity/media campaigns and author events. Personally handle major authors/title campaigns each season to ensure success.
    • Foster and maintain substantive relationships with key broadcast, print, and digital media contacts.
    • Participate in and contribute publicity perspective to key internal meetings, including senior staff meetings, acquisitions meetings, and marketing meeting.
    • Support program/departmental improvement initiatives, including continued cost, process efficiencies/integration and stopping tasks that do not provide return on effort.
    • Oversee the creation of press releases, pitch letters, promotional materials and arrangement of special events, conferences, etc.
    • Attend author pitch meetings and strategy meetings.
    • Attend division meetings and events, as well as have the opportunity to travel as part of author tours and conference participation.
    • Liaise with key departments such as marketing, sales, and editorial to ensure a cohesive message is being made throughout marketing/publicity initiatives.
    • Book local and national publicity in broadcast and print media as well as bookstore tours; schedule author travel.
    • Brief authors on how to handle interviews; develop media contacts; accompany authors on interviews.
    • Write press releases; pitch letters and other promotional materials relating to tours.
    • Coordinate all publicity activities on assigned titles from the mailing of galleys to the development of proper angles and pitches; schedule and plan bookstore appearances and special events; coordinate publicity updates for division and sales force.

    Qualifications

    • At least 7-10 years of hands on book publicity experience, with increasing levels of responsibility for campaign management and strategy.
    • Extensive media contacts for multicultural books.
    • Experience working on fiction and non fiction.
    • Demonstrated ability to work under pressure, to meet tight deadlines with budgetary constraints and changing priorities (must be extremely flexible and versatile).
    • Must be able to handle multiple projects and responsibilities simultaneously.
    • Superb written and verbal communication skills.
    • Must be an independent and strategic thinker.
    • Strong interpersonal skills with the ability to work with internal business teams to achieve outstanding business results.
    • Experienced at measuring ROI for strategic initiatives.

     

    HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

     

    HarperCollins Publishers is an Equal Opportunity Employer.

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