HarperCollins Publishers

  • Senior Marketing Director

    Job Locations US-MI-Grand Rapids
    Category
    Marketing
  • Overview

    The Sr. Marketing Director for Zondervan Bibles directs and oversees all marketing initiatives for new release and backlist title sales goals across all Zondervan Bibles. Develops strategies and executing plans to ensure both sell-in and sell-through results. The Sr. Marketing Director (SMD) is responsible for leading Sr. Marketing Manager, Marketing Manager and Sr. Associate Marketing Manager in the development of innovative marketing plans, execution of those plans and measuring the resulting performance. Additionally, the SMD is responsible for measurement of ROI for implemented programs, making adjustments as necessary, and/or launching phase two plans as required. SMD manages the Zondervan Bible marketing budgets, establishes title budget parameters, tracks budget spends, and reports to the SVP of Marketing.

    Responsibilities

    Product Marketing

    • Oversee marketing initiatives for the Zondervan Bible Group supporting new release and backlist title sales goals
    • Develop marketing strategies which appropriately utilize paid, earned, and social media
    • Orchestrate growth initiatives for Amazon and other key customers/channels
    • Determine objectives and goals for event involvement and sponsorship opportunities related to active ISBNs or total Bible Group strategy
    • Establish detailed creative briefs for in-house creative team, agency, or freelancer on campaign concepts driven by consumer profiles, product concepts, channel partner requirements and budget restraints
    • Implement communication plans for internal, partner and consumer information sharing
    • Execute plans to ensure both sell-in and sell-through results, testing during and after campaigns
    • Create multi-faceted Marketing Plans with a consumer focus on brand stories, new product launches, signature backlist titles, and umbrella product lines
    • Vendor selection and management of marketing and creative freelancers and agencies
    • Direct publicity programs for launches, collective efforts to which the Bible Group is a major contributor and other newsworthy Bible Group efforts
    • Partner with Marketing Operations team to establish social media and email strategies for Bible Group brands and products
    • Partner with NIV Brand Manager to maximize all opportunities to grow the momentum of the NIV Bible Translation
    • Track marketing campaigns, making adjustments to improve ROI and regular reporting to Bible Group Leadership
    • Manage Sr. Marketing Manager, Marketing Manager and Sr. Associate Marketing Manager, aiding in prioritization process, providing daily marketing leadership, and tracking performance
    • Manage the M&P budget, establishing title budget parameters, tracking budget spends by verifying POs and spend are aligned, participating in monthly budget reviews and reporting to Bible Group leadership
    • Participate in strategy sessions to help mold and direct the Bible Group brands and products
    • Present Marketing campaigns and plans to Management and Sales.
    • Lead sales conference direction and participation for the Bible group
    • Partner with Thomas Nelson Bibles leadership on initiatives that cross both groups and add value to the HCCP Bible business
    • Team with other groups including BibleGateway and other direct channels to drive new traffic and Bible content that grows the loyalty and interaction with HCCP properties, especially BibleGateway.

    General Responsibilities

    • Partner with Sales Bible Group Directors for key channels, Director of Digital Marketing Strategies, NIV Brand Manager and Director of Product Development to ensure efforts are aligned
    • Obtain collaborative feedback on product concepts and execution from internal stakeholders and external focus groups
    • Prepare presentations and enable sales delivery of information for all products in all Bible categories
    • Increase market share and category leadership for Zondervan Bibles

    Qualifications

    Work Experience:    8+ years of highly complex marketing experience, 4+ years managing direct reports and experience leading a business unit or function.

     

    Education:    Bachelor’s Degree in Marketing or related field, Master’s Degree preferred but not required.

     

    HarperCollins Christian Publishing is an Equal Opportunity Employer.

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