HarperCollins Publishers

  • Associate Director/Director, Marketing

    Job Locations US-CA-San Francisco
    Category
    Marketing
  • Overview

    HarperCollinsPublishers1

     

    HarperOne is currently seeking an Associate Director OR Director of Marketing to run title-specific marketing campaigns, and participate in strategy and management.

     

    HarperOne is a leading publisher of general narrative and prescriptive non-fiction that is intended to transform and inspire. We successfully reach mainstream and specialized audiences in the categories of religion and  spirituality,  science  and  technology,  health  and  healing,  personal  growth,  the  environment,  and  social  change. Our authors rank among the world’s most influential voices of progressive ideas, activism, feminism, wisdom, and change. In the past nine years, HarperOne has had more than 100 New York Times bestselling books. The HarperOne imprint is now part of the growing HarperOne Group, which brings together four imprints and editorial visions, including Amistad, Rayo/HarperCollins Español, and a new imprint publishing mostly fiction, mostly in translation. Our goal is to publish books for the world we want to live in. 

    Responsibilities

    • Conceive, develop and execute marketing campaigns, in close collaboration with authors, for 5-7 books per season.
    • Communicate detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors. Present campaigns formally in key meetings.
    • Advise authors on building and optimizing their social media presence and overall platform. Hands-on with authors where necessary.
    • Contribute to growth strategy for HarperOne social media accounts.
    • Develop a variety of content for campaigns that includes, but is not limited to, sell sheets for reps and accounts, social media post copy and images, infographics, and email copy for consumer facing promotions.
    • Participate in the planning and preparation for all seasonal sales meetings.
    • Coordinate marketing efforts with publicists on each campaign.
    • Oversee budgets for assigned titles and help manage imprint marketing budget.
    • Secure title specific as well as imprint-wide cross promotional partnerships with third party brands and companies.
    • Manage imprint based email marketing lists and communities.
    • Engage in imprint branding efforts as needed.
    • Identify opportunities for enhancing and improving HarperOne campaigns—new tools, platforms, partners, outlets, best practices, marketing trends, etc.
    • Work closely with the HarperCollins sales team to provide support in the form of materials, ideas, communication about developments with our books, retail opportunities, and more.
    • Manage members of the marketing team.

    Qualifications

    • Bachelor’s degree
    • At least 5 years of hands-on book marketing experience - 7-10 years of experience to be considered at Director level - with increasing levels of responsibility for title marketing and people management
    • Experience creating compelling campaigns for religion/spirituality, narrative non-fiction, health, personal growth and social change titles
    • Excellent leadership skills, project management, communication, budget management, organizational, prioritization and presentation skills a must
    • Ability to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environment
    • A positive, can-do attitude plus possesses the ability to work well with different types of personalities
    • Exceptional written and oral communications skills, high level of professionalism, attention to detail, and organization
    • Demonstrated knowledge of digital publishing and book marketing landscape
    • Demonstrated knowledge of social media and metadata best practices and how they apply to books as a marketing and sales tool
    • MS Office Suite required, Adobe Creative Suite is a bonus
    • Passion for the book publishing business

     HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

     

    HarperCollins Publishers is an Equal Opportunity Employer.

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