This position will strategize, execute, and optimize data-driven digital advertising campaigns that drive revenue, as well as analyze retail reporting to identify sales trends and purchase behavior for the children’s and YA marketplaces. He/she will build campaigns on platforms including but not limited to Facebook, Google, Bookbub, and Amazon Advertising, managing the process from start to finish—planning, copywriting, and developing creative, as well as frequently testing, monitoring, and optimizing to maximize conversions and ROI. The position will also utilize retail reporting to identify trends in sales and customer purchase behavior that inform our promotional strategy.
This position will play an integral role in driving revenue growth, proactively seeking creative and innovative strategies, and demonstrating a deep understanding of our audiences—who they are, what they're looking for, what they respond to, and what ultimately converts them into customers—as well as the platform-specific nuances of audience behavior. He/she will work closely with Senior Marketing Director and Senior Marketing Managers to ensure there is alignment and integration for all digital marketing strategies along with plans that support product categories geared for readers ages 18 and under.
The Senior Marketing Manager - Digital Strategist and Content Creator will be responsible for any or all the duties listed below regarding digital marketing.
Provide information and materials to facilitate sales
HarperCollins Christian Publishing is an Equal Opportunity Employer.