HarperCollins Publishers

  • Marketing Manager

    Job Locations US-TN-Nashville
    Category
    Marketing
  • Overview

    The Digital Marketing Manager runs the strategy and execution for Thomas Nelson Bibles digital marketing channels and marketing tactics, such as sales funnels, email, blogs/websites, social media, and online advertising. It requires a high degree of attention to detail, organization, and ability to manage multiple projects on tight deadlines.

    Responsibilities

    • Oversee and direct all digital marketing tactics for TN Bibles and Study Resources across all channels, including promotional emails, newsletters, blogs, social media, and online advertising.
    • Pursue marketing, design, and platform innovation that delivers business goals
    • Direct design, development, and maintenance of the marketing aspects of ThomasNelsonBibles.com and BibleConnection.com, including landing pages, lead collection,, and banner ads.
    • Build and maintain analytics dashboards and KPIs for the channel
    • Create digital marketing assets (online ads, emails, websites, graphics, memes, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.
    • Speak into digital marketing strategy for key Bible and study resource products, fostering a collaborative environment with the product managers, editorial, and sales  teams in the early stages of launch planning.
    • In consultation with product managers, develop and execute social/online/email retail marketing plans to reach target audiences..
    • Be a “best practices” resource for digital tactics and direct-response marketing, keeping abreast of emerging technologies and online/social/email successes; report findings and all campaign results to marketing team and help integrate into existing and future campaigns.
    • Manage Thomas Nelson Bibles email execution, including design, testing, and scheduling of emails and newsletters.
    • Other related responsibilities, as required.

    Qualifications

    Work Experience/Knowledge:

    • 5+ years in a digital marketing or marketing designer role
    • Working knowledge of direct response marketing tactics and design elements
    • Experience with content-oriented online/social marketing
    • Well-versed in both traditional and digital marketing campaigns
    • Familiarity with CRM systems, email/interactive marketing software like Silverpop, WordPress, social media dashboards, and other digital marketing solutions

     

    Education: Bachelor's in marketing, design, or related field

     

    Industry Knowledge:

    • Understanding of the Christian market’s felt needs and mindset ideal
    • Familiarity with the publishing industry also preferred

    Skills:

    • Certifications in Google Analytics and Google Adwords
    • Experience managing high profile social media accounts. Facebook certification preferred
    • Strong analytical and metrics-based decision making experience
    • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
    • Experience managing multiple, competing priorities, duties and/or projects
    • Strong organizational, time management skills with attention to detail
    • Exceptional written and verbal communication skills
    • Must be able to work independently under tight deadlines 
    • Must possess the skill to set priorities and problem solve
    • Working knowledge of HTML and other programming languages
    • Strong computer skills necessary, especially Microsoft Office.
    • Proficiency with InDesign, Photoshop, and other Adobe Creative Suite applications

    Additional Skills:

    • Creative and innovative
    • Able to respond well to critical feedback
    • Able to work independently
    • Flexible, able to roll with changes
    • Energetic and positive

    HarperCollins Christian Publishing is an Equal Opportunity Employer.

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