HarperCollins Publishers

  • Marketing Associate

    Job Locations US-MI-Grand Rapids
    Category
    Marketing
  • Overview

    The Marketing Associate assists the Sr. Marketing Director for Kidz Bibles and Sr. Marketing Director and NIV Brand Manager with a variety of administrative support functions related to the execution of marketing campaigns under the direction of the Sr. Marketing Director.

    Responsibilities

    Essential Responsibilities:

    • Assist with the execution of Kidz Bible Marketing and NIV Brand campaigns as needed
    • Work alongside the Sr. Marketing Associate on catalog development for Kidz Bibles including the annual print catalog, seasonal digital catalogs, Sales Conference catalogs and occasional custom catalogs
    • Monitor real time results of digital ads on a daily basis and adapt as necessary to optimize
    • Assist with the creation of PowerPoint slides for various presentations
    • Assist with meeting preparations with outside guests
    • Help in the development of websites and landing pages
    • Manage the process of creating print and digital samplers
    • Assist with market research related to copywriting, positioning strategies, and cover design
    • Coordinate the media buying process (reserve ads, record the media schedule, create tags and trackable links, deliver files, and track and report on results)
    • Create social mediacontent and scheduling as needed, pull/develop content from books for press materials and marketing collateral 
    • Maintain image library of lifestyle photos
    • Coordinate the copywriting process by routing approved marketing copy and then entering and updating final copy as needed into the HCCP database
    • Assist with copywriting of ads and packaging
    • Help create and schedule email sends with Digital Marketing Manager
    • Assist with preparations for Sales Conferences
    • Enter and update metadata as needed in MDM
    • Assist the Sales Team and Customer Service Team with marketing-related questions and needs
    • Manage special mailings
    • Assist with pre-and post-show event planning for conferences and tradeshows
    • Research potential award competitions and determine product submissions
    • Enter complimentary orders through the HCCP order entry system
    • Capture action items at various meetings
    • Submit product images and product copy to retailers as needed
    • Process paperwork related to working with independent contractors
    • Submit reprint corrections as requested
    • Process trademark submissions
    • Assist with gathering images of current kid’s trends and fashion for cover design

    Qualifications

    Knowledge:

    • Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
    • Basic knowledge of Adobe software required; proficiency preferred (Photoshop, Acrobat Pro).

    Work Experience: 0-2 years of previous marketing experience preferred, or combination of internships and part-time experiences; design experience a definite plus.

     

    Education: 4-year degree in marketing or related field. Other majors welcome when combined with relevant experience.

     

    Industry Knowledge: Knowledge of publishing or other consumer content-related or entertainment industry preferred but not required.

     

    Skills:

    • Ability to handle multiple competing projects and priorities at one time  
    • Superior attention to detail
    • Excellent written and verbal communication skills
    • Advanced proficiency in Microsoft Office (Outlook, PowerPoint, Excel, and Word)
    • Working knowledge of social media platforms (Facebook, Instagram, Twitter, and Pinterest)
    • Basic level graphic design skills preferred, or willingness to learn design tools for simple social graphic development 

    Additional Skills:

    • Positive and team-oriented.
    • Fast learner.
    • Dependable.
    • Possessing a strong drive to excel and make the team best in class.
    • Organized, strong initiative, excellent written and verbal communication skills, able to handle multiple projects simultaneously and manage deadlines.
    • Passionate about Christian literature, Child Development, and Bibles preferred.

    HarperCollins Christian Publishing is an Equal Opportunity Employer.

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