HarperCollins Publishers

  • Senior Director, Marketing

    Job Locations US-TN-Nashville
    Category
    Marketing
  • Overview

    If creating marketing strategies for beautiful, high-design inspirational products for children and adults sounds exciting, the Specialty division of HarperCollins Christian Publishing is for you!  The Specialty division is home to Thomas Nelson Gift, Zondervan Gift, and Tommy Nelson brands.  We are the leader in gift books, devotionals, and children’s books from top communicators such as Max Lucado, Bob Goff, Kathie Lee Gifford, Sadie Robertson, Lisa Bevere, and many more.  We are also home to bestselling brands such as Jesus Calling, Precious Moments, and God’s Promises.  We are a sales and research-based division with an entrepreneurial spirit for growth!

     

    Our ideal candidate for the Senior Marketing Director position will be a leader who inspires and can cast and manage an ambitious vision for continuing our growth.  This individual will have a thorough understanding of marketing and sales, be creative and well-organized, driven by high standards, and persistent in achieving goals. This leader will also roll up their sleeves and make things happen.

    Responsibilities

    • Creates vision for and leads implementation of divisional marketing objectives, programs, and strategy, working with editors, authors, agents, internal and external marketing teams to execute objectives
    • Relentlessly pursues strategic partnerships with companies, retailers, influencers, and others to drive book sales
    • Employs a creative ability to craft effective messaging, branding, and marketing storytelling for gift books and children’s books
    • Helps ensure revenue goals are met while managing marketing expenses accordingly
    • Focuses on continually improving existing marketing practices and ideas, and helps motivate team to achieve goals
    • Provides consultation on all imprint-wide marketing activities to ensure best practices are embedded in plans
    • Stays aware of marketing trends and provides recommendations of new marketing initiatives and strategies
    • Conveys key initiatives, financials, and marketing updates at various internal meetings (sales conference, retail meetings, etc.) as needed 
    • Develops and continuously improves relationships with key sales accounts and sales representatives.
    • Implements a strong understanding of business, ROI, sales drivers, and creating effective marketing campaigns that result in increased, trackable sales.
    • Supervises marketing staff, but also chases down, implements, and executes new strategies and idea themselves

    Qualifications

    Work Experience:

    • 10+ years of marketing experience, preferably in a retail, entertainment, or consumer product industry
    • 4+ years of experience managing members of a marketing team
    • Experience in creating, pitching, and landing unique partnerships that translated to clear marketing and sales benefits
    • Experience managing a range of marketing mediums (print, radio, digital, social media, direct mail, etc.) 

    Education:

    • Bachelor’s Degree in marketing or business-related field
    • Master’s Degree in business-related field preferred

    Industry Knowledge:

    • Knowledge in the children’s, inspirational, or entertainment space preferred

    Skills:

    • A realistic visionary who looks to the future, spots new business opportunities, and pursues them while operating within the constraints of the business
    • An ability to think strategically, connecting all dots and maximizing all facets of a marketing campaign
    • Someone who enjoys challenges and is persistent in solving them
    • Dynamic, self-assured personality with the ability to work across divisions of the company
    • Experience managing P&L statements and budgets
    • Proficient in basic computer applications including Word, Excel, PowerPoint, and Outlook, as well as social media platforms and trends in that space
    • Proven ability to develop and maintain strong professional relationships with key personnel such as authors, agents, colleagues, and vendors
    • Exceptional written and oral communications skills
    • Exceptional organizational skills, with ability to juggle many logistics and deadlines

    Additional Skills:

    • Ability to interact and communicate effectively with a diverse group of people both internally and externally
    • The ability to be flexible and prioritize various projects going on at once
    • Self-starter
    • Strategic
    • Optimistic  
    • Motivational
    • Persistent
    • Self-assured
    • Enjoys challenges

    HarperCollins Christian Publishing is an Equal Opportunity Employer.

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