Join a big-five publisher and be part of our mission to inspire the world. The Fiction team at HarperCollins Christian Publishing prides itself on strong author relationships, award-winning content, and a cohesive team environment and is currently seeking a Marketing Manager. The Fiction team at HCCP manages both the Thomas Nelson and Zondervan imprints and is proud to publish such bestselling authors as Colleen Coble, Lauren Denton, Tamera Alexander, Amy Clipston, and Rachel Hauck, as well as numerous others.
The Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for key frontlist and select backlist titles. This position will lead the development and execution of integrated marketing campaigns for several core genres and key authors on our fiction team. These comprehensive campaigns for assigned titles include (but are not limited to) marketing positioning, consumer messaging, media planning and buying, social media strategy, live events, budgeting, and ROI analysis for each campaign advertising. In partnership with authors, agents, editors, vendors, retail sales and other team members, the marketing manager applies an integrated approach to meet sales goals.
In addition to author and title responsibilities, the Marketing Manager will assist with other initiatives to lift the Fiction division’s profile.
Participates in the planning and preparation for all sales conferences, as well as presenting the marketing portion of certain titles during the conference.
Additional team responsibilities as assigned.
Knowledge/Work Experience: 4-5 years experience in marketing, publicity, or other communications field
Education: B.A. in Marketing, Communications, Publicity or related field
Required: Understanding of marketing, brand management, and publicity, knowledgeable in digital marketing & analytics best practices. Some familiarity with commercial fiction.
Preferred: Experience in client-service role. Existing relationships with advertising reps and media outlets.
HarperCollins Christian Publishing is an equal opportunity employer.