HarperCollins Publishers

  • Marketing Manager

    Job Locations US-TN-Nashville
    Category
    Marketing
  • Overview

    Join a big-five publisher and be part of our mission to inspire the world. The Fiction team at HarperCollins Christian Publishing prides itself on strong author relationships, award-winning content, and a cohesive team environment and is currently seeking a Marketing Manager. The Fiction team at HCCP manages both the Thomas Nelson and Zondervan imprints and is proud to publish such bestselling authors as Colleen Coble, Lauren Denton, Tamera Alexander, Amy Clipston, and Rachel Hauck, as well as numerous others.

     

    The Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for key frontlist and select backlist titles.  This position will lead the development and execution of integrated marketing campaigns for several core genres and key authors on our fiction team.  These comprehensive campaigns for assigned titles include (but are not limited to) marketing positioning, consumer messaging, media planning and buying, social media strategy, live events, budgeting, and ROI analysis for each campaign advertising.  In partnership with authors, agents, editors, vendors, retail sales and other team members, the marketing manager applies an integrated approach to meet sales goals. 

     

    In addition to author and title responsibilities, the Marketing Manager will assist with other initiatives to lift the Fiction division’s profile.

    Responsibilities

    • Develops, implements, and manages comprehensive marketing campaigns for assigned authors, titles and genres.
    • Develops Objectives and Strategies to reach desired target markets through a variety of marketing, PR, and digital tactics.
    • Identifies comparable authors and titles as well as messaging and tangible selling hooks.
    • Manages budget development and expense projections for assigned campaigns.
    • Leverages best practices in digital (social media, search, email, etc.) and traditional (advertising, promotion, events) marketing methods to maximize unit sales and revenue.
    • Identifies media partners and execute media buys.
    • Coordinates with teammates to execute digital and publicity tactics.
    • Directs development of creative and sales assets to meet communications goals of marketing and publicity plans.
    • Manages author relationships and ensures clear, effective project management across author and agency team members.
    • Analyzes marketing campaign results and makes recommendations for adjustments and key learnings based on those results.
    • Manages our ‘Street Team’ and ensures their participation in creating buzz for our authors and titles.
    • Manages use of social media platforms belonging to the division, and coaches authors and the team on the same.
    • Creates product descriptions populating catalogs and product-specific sales materials and meeting all input deadlines.
    • Participates in the planning and preparation for all sales conferences, as well as presenting the marketing portion of certain titles during the conference.

    • Additional team responsibilities as assigned.

    Qualifications

    Knowledge/Work Experience: 4-5 years experience in marketing, publicity, or other communications field

     

    Education: B.A. in Marketing, Communications, Publicity or related field

     

    Industry Knowledge:

    Required: Understanding of marketing, brand management, and publicity, knowledgeable in digital marketing & analytics best practices. Some familiarity with commercial fiction.

    Preferred: Experience in client-service role. Existing relationships with advertising reps and media outlets. 

     

     

    Skills:

    • Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents.
    • Teamwork – this role develops integrated marketing plans and works cross-functionally with various team members throughout the organization.
    • Technical proficiency with marketing tools and programs.

    Additional Skills:

    • Positive and team-oriented.
    • Pro-active.
    • Solution-Oriented.
    • Highly professional in relationships inside and outside the organization.
    • Organized to meet high volume workflow on time and on budget.
    • Self-starter.
    • Excellent written and verbal communication skills.
    • Curious about new marketing tools and trends.  
    • Passion for the Christian publishing industry and for content marketing preferred.

    HarperCollins Christian Publishing is an equal opportunity employer.

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