HarperCollins Publishers

  • Marketing Manager

    Job Locations US-NY-New York
    Category
    Marketing
  • Overview

    HarperCollinsPublishers1

     

    HarperCollins Children’s Books is seeking a creative, organized, and dynamic Marketing Manager to oversee title-specific middle grade marketing campaigns on a variety of books, with a specific focus on commercial series and brands, including celebrity tween books, and backlist brands. Duties include managing title budgets, developing and executing marketing plans and strategy, presenting at internal and external meetings, and extensive copywriting and social media marketing.  This role will also oversee a direct report on the team. The role requires an incredibly detail-oriented, creative, proactive, and strategic professional able to multi-task, set priorities, and manage a multitude of complex projects within budget and on tight timelines.

    Responsibilities

    • Brainstorm, develop, and execute marketing campaign and strategy for key titles and big brands.
    • Oversee brand management of several key Harper backlist middle grade brands (including year-round marketing campaigns and program budgets).
    • Communicate plans and strategies to in-house team, including editorial and sales.
    • Develop product positioning and brand messaging, utilizing digital as well as traditional media.
    • Work closely with authors on marketing initiatives.
    • Write ad copy and short- and long-form content for social media (tweets, blogs, etc.).
    • Work closely with digital team in creating marketing strategies and online content.
    • Collaborate with Marketing Directors and other team members to shape overall middle grade title strategy and to execute larger initiatives.
    • Oversee direct report on team, including managing daily tasks, and overall career development.
    • Occasional travel to represent HarperCollins at consumer and trade festivals.
    • Manage third-party partnerships across categories as middle grade point person.
    • Oversee video content creation and development with digital team for HarperCollins dedicated tween platform.
    • Review and share post-mortem analysis of each measurable campaign for future opportunities.

    Qualifications

    • 3+ years of experience in trade book marketing and/or kids’ product marketing; children’s book experience preferred (with some middle grade experience a plus)
    • Excellent writing skills, including ability to write in a voice appealing to parents and tweens
    • Experience working on compelling campaigns to reach a consumer audience
    • Excellent project management, communication, budget management, organizational, prioritization and presentation skills a must
    • Staff management experience a plus
    • Experience working on mobile platforms a plus
    • Comfortable presenting in front of large groups
    • Appreciation and knowledge of current trends in popular culture extremely helpful
    • Bachelor’s degree, proficient in Microsoft Office; social media knowledge and skills
    • Ability to work cross-functionally across the division and within the company

    HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

     

    HarperCollins Publishers is an Equal Opportunity Employer.

     

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