HarperCollins Publishers

  • Marketing Manager

    Job Locations US-NY-New York
    Category
    Marketing
  • Overview

    HarperCollinsPublishers1

     

    HarperCollins is seeking a Marketing Manager for the William Morrow team.  

    Responsibilities

    Metadata

    • Leads the metadata optimization efforts for all Morrow imprints –  Morrow, Avon, Dey St, Voyager, and Custom House with the goal to drive online book discovery and sales for frontlist and backlist titles including:
      • Metadata training, consultation, best practices.
      • An emphasis on SEO, content, and copy optimization, working closely with cross-functional teams to maximize retailer page metadata.
      • Partners with Associate Publishers to help manage off page key words, DAM cover status/reveals, etc.
      • Works with Senior Manager, Publishing on shared metadata efforts for HarperOne.

    Digital marketing

    • Oversees all imprint newsletters, social media platforms, author website builds and landing pages.
    • Acts as the liaison with Senior Director, Audience Development and corporate initiatives and marketing projects, including consumer insight.
    • Spearheads digital initiatives for Avon in partnership with Marketing and Publicity teams.
    • Helps to coordinate all efforts with the Audio department including seasonal meetings, audio shorts, early audio galleys and exclusive content.
    • Partners with Editors and Associate Publishers to ensure that Fact Sheets include relevant selling information.
    • Works with Copywriters, Editors, APs, Marketing and Publicity on seasonal catalogs.

    Backlist Management

    • Supports the backlist and paperback republishing efforts across all William Morrow imprints, working closely with the Associate Publisher, marketing, editorial, and sales teams to maximize the selling potential of a huge list of titles.
    • Updates all aspects of the metadata for backlist titles (copy, BISACs, additional images, keywords, PIX promo periods and marketing categories, etc.), with a special focus on franchise authors; track sales trends before and after metadata updates.
    • Creates/pulls regular backlist reports designed to track current sales (growth or decline) and market trends.
    • Identifies new opportunities/themes for ancillary editions and other limited edition or anniversary reissues.
    • Supports Associate Publisher in reassigning titles as editors leave; meets with new editors to discuss priorities and review backlist checklist.
    • Partners with the Associate Publisher to help lead regular backlist editorial meetings and periodic brainstorming sessions; helps monitor the backlist minutes to keep projects moving.
    • Attends reversion meetings with the Associate Publisher; works with Sub Rights team on license renewals, taking back rights, etc. 

    Qualifications

    • 3- 5 years of marketing experience in book publishing and marketing
    • Experience using metadata
    • Ability to handle multiple projects and responsibilities simultaneously
    • Excellent organizational skills and exceptional attention to detail
    • Ability to work well with all levels of employees
    • Experience using wide variety of social media platforms, basic HTML, Photoshop, and proficiency with Microsoft Word and Excel
    • College degree or equivalent work experience

     

    HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

     

    HarperCollins Publishers is an equal opportunity employer.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed