HarperCollins Publishers

  • Digital Marketing Associate

    Job Locations US-NY-New York
    Category
    Marketing
  • Overview

    HarperCollinsPublishers1

     

    HarperCollins Publishers is currently seeking a Digital Marketing Associate to join its Sales division! The Digital Marketing Associate works closely with multifunctional teams, internal customers, and Marketing & Sales leadership to optimize and grow our digital marketing campaigns, including paid search, display advertising and programmatic advertising campaigns. The Digital Marketing Associate will be responsible for end-to-end organization of advertising campaigns that contribute to overall revenue and benefit our authors – from planning and implementation to monitoring and optimization. This position will report into the Senior Director, Audience Development.

    Responsibilities

    • Partner with Marketing & Sales teams to determine and execute digital marketing strategy.
    • Build and execute digital and performance marketing campaigns (via both self-serve platforms and managed services).
    • Monitor and optimize performance marketing campaigns on a regular basis.
    • Test keyword bids and ad copy to continually improve key metrics (clicks, conversions) across campaigns.
    • Act as a key source of performance marketing knowledge for the business.
    • Share learnings and best practices with other global divisions in bi-monthly meetings.
    • Traffic creative assets between relevant stakeholders.

    Qualifications

    • 4-year college degree or equivalent work experience
    • 2+ years of experience in a similar or related role required
    • Hands-on experience with paid search and display advertising
    • Experience with programmatic, a plus
    • Proficiency in MS Excel
    • Excellent time management skills
    • Excellent organizational and communication skills
    • A Curiosity regarding emerging digital advertising channels, and how to optimize results therein
    • A love of books!

     

    HarperCollins Publishers is a company full of people who are passionate about books.  When you apply for a position, we want to know why you want to work here, and why you are interested in the job.  That’s why cover letters are strongly preferred. 

      

     

    HarperCollins Publishers is an equal opportunity employer.

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