HarperCollins Publishers

  • Digital Marketing Associate

    Job Locations US-WA-Spokane
    Category
    Marketing
  • Overview

    Olive Tree Bible Software, a division of HarperCollins Christian Publishing, is looking for a dynamic marketing professional to join our creative and high-performing marketing team and assist with email marketing and SEO strategy for Olive Tree, whose Bible apps reach more than 1 million users each month.

    Responsibilities

    In this role, the Digital Marketing Associate will have a range of marketing and advertising responsibilities.

     

    Under the supervision of the Senior Marketing Manager, the Digital Marketing Associate will focus on email marketing, content marketing and SEO strategies to increase impressions to new app users and conversions of existing app users, including but not limited to:

     

    • Plan, develop, and execute successful, weekly email marketing campaigns
    • Assist in the creation and implementation of customer journey engagement funnels
    • Write email newsletter copy and subject lines
    • Research and implement SEO techniques to further improve our search engine positioning
    • Track category search-term positioning, researching best practices, and making changes to keywords, app names, and app descriptions to improve App Store rankings
    • Optimize our use of paid and free search advertising to increase our user base and conversions
    • Handle additional tasks as directed by senior team members

    Qualifications

    Knowledge:

    Strong competencies in email marketing, writing, editing, advertising and SEO techniques, but also an interest and knowledge of trends in graphic design, audience engagement, lead generation, sales funnels, conversion strategies, and content marketing.

     

    Areas of Exposure/Experience:

    Email marketing

    Copywriting

    SEO

    ASO

    Content marketing

    Graphic Design

    eCommerce marketing

    Marketing collateral

    Project management

    Google AdWords

    Google Analytics

    Conversion strategies

    Digital Advertising

     

    Work Experience: 0-2 years’ experience in publishing, marketing, mass media, advertising or related field

     

    Education: Bachelor’s degree in Journalism, Communications, English, Media Studies, Marketing, Theology, Business, a related field, or equivalent work experience

     

    Industry Knowledge: Email Marketing, SEO, Bible study products, digital Bible study applications, marketing/advertising

     

    Skills:

    • eMail platforms (Silverpop, MailChimp, etc.)
    • Ability to test, measure, and adapt to optimize performance of any campaign
    • Copywriting: writing marketing copy, headlines, sales offers, and calls-to-action
    • Ability to write about Biblical content
    • WordPress, Word, Excel
    • Graphic design experience is a plus
    • Familiarity with Adobe Creative Suite is a plus
    • Basic video production/editing is a plus

    Additional Skills:

    • Thrives on a fast-paced, deadline-driven environment and can set priorities under pressure
    • Self-motivated and able to work independently, but also a strong team member who can also effectively communicate with the team throughout the creative process

    • Extremely detail-oriented and organized with high standards for quality of their work

    • Natural tendency to focus on optimizing performance, always striving for better results

    HarperCollins Christian Publishing is an Equal Opportunity Employer.

     

     

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