HarperCollins Publishers

  • Digital Marketing Manager

    Job Locations US-NY-New York
    Category
    Marketing
  • Overview

    HarperCollinsPublishers1

     

    HarperCollins Children’s Books is seeking a Digital Marketing Manager who is sharp, creative, and highly-motivated. The ideal candidate is extremely knowledgeable about digital marketing trends, will be able to manage multiple projects, creatively take consumer engagement to new levels, and deliver high-quality campaigns that support our books, authors, and brands.

    Responsibilities

    • Serve as website producer; ensuring consistency of website content and strategy across digital channels
    • Manage creation of landing pages and subsequent updates including planning, process and policy development, monitoring, metrics and reporting
    • Execute marketing campaigns with continual use of analytics and testing to maximize revenue, and help marketing teams optimize engagement & ROI
    • Research and recommend features and solutions to create compelling digital content that increases consumer engagement and acquisition across channels
    • Track and analyze user behavior, competitive offerings, and industry changes to produce regular reports for business team and decision makers
    • Establish consumer acquisition goals; work with marketing teams to augment strategy and meet goals
    • Define and manage SEO/SEM strategies to increase search engine rankings
    • Coordinate regular meetings to ensure digital marketing and web strategies are aligned with marketing needs
    • Assist in planning, development, and implementation of ecommerce strategy
    • Assist in management of vendor relationships with key site marketing and technology partners
    • Keep current with trends and changes in marketing, eCommerce, web development, and advertising
    • Manage internal and external creative resources

    Qualifications

    • Minimum 3 years of experience in digital marketing space working with CRM systems and email marketing platforms 
    • Extensive knowledge of Analytics, Social Media, SEO and SEM, Photoshop and HTML
    • Highly motivated, resourceful, problem solving, self-starter with the ability to multi-task and keep numerous projects on track and on budget in a fast-moving environment
    • Up-to-date knowledge of digital marketing best practices, tactic, and strategies
    • Capability to document, communicate and integrate results into specific action plans and manage project plans for implementing marketing campaigns
    • Excellent interpersonal, written and verbal communication skills required; must be able to present results and actionable plans to colleagues, executives, authors, and prospective partners

     

    HarperCollins Publishers is a company full of people who are passionate about books.  When you apply for a position, we want to know why you want to work here, and why you are interested in the job.  That’s why cover letters are strongly preferred. 

     

    HarperCollins Publishers is an Equal Opportunity Employer

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