HarperCollins Publishers

  • Associate, SEO

    Job Locations US-TN-Nashville
    Category
    Ops & Technology
  • Overview

    HarperCollins Christian Publishing is looking for a motivated professional to collaborate on a new corporate initiative on Search Engine Optimization. This person will assist the SEO Manager in educating large groups with different backgrounds, tracking research and supporting the execution of SEO/SEM strategies.

    Responsibilities

    Essential Responsibilities:

    • Assists in the development of keyword strategies at the company, vertical and product level
    • Maintain dashboards and run meaningful reporting for SEO effectiveness
    • Analyze SEO trends and reporting as requested by SEO manager
    • Execute pre-established SEO practices and guidelines
    • Recommends technical changes to enhance SEO via changes in web structure, content, links, backlinks, etc.
    • Help teams to improve content optimization
    • Ongoing education in the SEO space and staying abreast of innovations and trends in SEO
    • Other duties as assigned

     

     

    Qualifications

    Knowledge:

    • Solid understanding of keyword research/Google adwords.
    • Solid understanding about reporting & dashboards to successfully communicate the effectiveness of strategic SEO efforts (Brightedge/GoogleAnalytics)

     

    Work Experience:

    • Preferred candidate will possess 1+ years of SEO development and SEM development (PPC marketing experience).
    • Demonstrate basic skills in performance marketing, conversion and online customer acquisition.
    • Marketing experience that has included integrated and/or digital marketing and publicity-related responsibilities.
    • Proven success in driving website traffic increases.

     

    Education: Bachelor’s degree in marketing, communications, e-commerce, or a related field

     

    Industry Knowledge:

    Knowledge of HCCP family of authors is recommended. Publishing industry is not necessary.

     

    Skills:

    • Knowledge of, or the ability to learn, HTML, CSS, and programming language.
    • Google Adwords certified.
    • Powerpoint and presentation skills.

    Additional Skills:

    • Able to Multi-task
    • Positive attitude
    • Creative
    • Excellent written and verbal communications skills

    HarperCollins Christian Publishing is an Equal Opportunity Employer.

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