HarperCollins Publishers

  • Manager, SEO

    Job Locations US-TN-Nashville
    Category
    Ops & Technology
  • Overview

    HarperCollins Christian Publishing is looking for a motivated professional to launch and to lead our corporate SEO/SEM initiative. This person would lead in vision-casting, educating large groups with different backgrounds, and developing and executing detailed SEO/SEM strategies.

    Responsibilities

    Essential Responsibilities:

    • Ability to make a significant impact in the first 90 days by creating an executable plan for the organization.
    • Vision casts long/short term strategies, develop guidelines for broad and tailored SEO initiatives and set KPI’s at company, team, site and product levels
    • Maintains high levels of education in the SEO space and stays abreast of innovations and trends in SEO
    • Develops reporting & dashboards to successfully communicate the effectiveness of strategic SEO efforts
    • Guides publishing teams on SEO strategy and focus as it pertains to their individual vertical/authors/process
    • Decides what to test and then develops and executes tests and tracks performance with BrightEdge and Google Analytics
    • Identify, analyze and educate on key SEO trends/insights (both for our internal platforms and external competitors)
    • Improve content optimization through keyword discovery, optimization and education in multiple publishing and blogging areas
    • Increase traffic to individual and company-wide websites by recommending technical changes to enhance SEO via changes in web structure, content, links, backlinks, etc
    • Monitoring both white and black hat SEO strategies to ensure search engine compliance

    Qualifications

    Knowledge:

    • Demonstrated success with SEO and internet marketin
    • Experience with a variety of SEO tools such as Google Search Console, MozPro, and Brightedge
    • Knowledge of ranking factors and search engine algorithms
    • Existing knowledge of technical SEO, SQL, and HTML is strongly preferred
    • SEO experience ideally in both B2B and B2C/consumer businesses.
    • Advanced knowledge and understanding of how SEO plays into PPC, including Google AdWords, optimization.  

    Work Experience: Preferred candidates will possess 4-5 years of proven complex SEO development and SEM development (PPC marketing experience). Demonstrate solid skills in performance marketing, conversion and online customer acquisition. Demonstrated experience/certification with web analytics and a working knowledge of programming languages.

     

    Education: Bachelor’s degree in marketing, communications, e-commerce, or a related field and proven track record or certification in SEO/SEM

     

    Industry Knowledge: Knowledge of HCCP family of authors is preferred. Publishing industry is not necessary.

     

    Skills:

    • Certification in analytics (i.e Google, etc.)
    • SEO management experience
    • Working knowledge of HTML, CSS, and programming language.  
    • Presentation skills including creating effective PowerPoint/other presentation tool.

    Additional Skills:

    • Able to Multi-task
    • Positive attitude
    • Work well with a variety levels of leadership
    • Excellent written and verbal communications skills

    HarperCollins is an Equal Opportunity Employer.

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