The Senior Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for primarily key frontlist titles for Emanate Books, HarperCollins Christian Publishing’s newly formed charismatic imprint. Emanate Books serves the ever-growing, nondenominational, Spirit-filled Christian book reader with content catered directly to their tribe and interests, designed to reach Christ followers around the globe.
This position will lead and develop comprehensive marketing campaigns for assigned books which includes, but is not limited to: marketing positioning, consumer messaging, media planning and buying, social media strategy, live events, budgeting, and ROI analysis for each campaign. The Senior Marketing Manager remains actively engaged with authors and clients through phone calls, conference calls, in-person presentations, and online communication. This position also maintains a healthy relationship with Harper Christian’s robust sales force, responding to the needs of retail sales channels and other team members, applying an integrated approach to meet sales goals.
Knowledge: Expertise in digital marketing and knowledgeable in traditional marketing methods, digital analytics, and best practices. Proficient with MSOffice, project management and marketing management tools such as SilverPop or similar marketing platforms.
Work Experience: 5-6+ years of marketing experience, with a concentration in digital marketing (social media, search engine marketing, email marketing, etc.).
Education: Bachelor’s degree in marketing, communications, advertising or related field required
Industry Knowledge: Knowledge of publishing or other consumer content-related industry preferred (music, entertainment, media, digital content, etc.). Author or Talent management experience a plus.
Positive and team-oriented.
Highly professional in relationships inside and outside the organization.
Organized to meet high volume workflow on time and on budget
Excellent written and verbal communication skills.
Curious about new marketing tools and trends.
Passionate about the Christian publishing and content marketing preferred.
HarperCollins Christian Publishing is an Equal Opportunity Employer.