This Senior Marketing Manager is a key marketing professional for Blink YA, Zondervan YA, and Special Projects. He/she is responsible for effective marketing planning and execution in the young adult space while establishing and reporting sound metrics that demonstrate increased awareness, market share, and young adult sales growth.
This position will lead and develop our digital strategy for Blink YA Books and Zondervan YA, as well as create and manage comprehensive campaigns for assigned books which includes but is not limited to: marketing and publicity positioning, consumer messaging, media planning and buying, publicity pitching and management, social media strategy, live events, budgeting, and ROI analysis for each campaign. In partnership with authors, agents, editors, vendors, retail sales and other team members, the senior marketing manager applies an integrated approach to meet sales goals.
Marketing Planning and Execution
Publicity Planning and Development
HarperCollins Christian Publishing is an Equal Opportunity Employer.