The Senior Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for key frontlist and select backlist books for W Publishing which prides itself on strong author relationships, award-winning content, and a cohesive team environment. W Publishing’s successes include current New York Times bestsellers Capital Gaines by Chip Gaines as well as past mega-sellers The Magnolia Story, Heaven is For Real, and Same Kind of Different as Me.
This position will lead and develop our digital strategy for W Publishing as well as create and manage comprehensive campaigns for assigned books which includes but is not limited to: marketing positioning, consumer messaging, media planning and buying, social media strategy, live events, budgeting, and ROI analysis for each campaign. In partnership with authors, agents, editors, vendors, retail sales and other team members, the senior marketing manager applies an integrated approach to meet sales goals.
Knowledge: Expertise in digital marketing and knowledgeable in traditional marketing methods, digital analytics, and best practices. Proficient with MSOffice, project management and marketing management tools such as SilverPop or similar marketing platforms.
Work Experience: 5-6+ years of marketing experience, with a concentration in digital marketing (social media, search engine marketing, email marketing, etc.). People management experience a plus.
Education: Bachelor’s degree in marketing, communications, advertising or related field required
Industry Knowledge: Knowledge of publishing or other consumer content-related industry preferred (music, entertainment, media, digital content, etc.). Author or Talent management experience a plus.
HarperCollins Christian Publishing is an Equal Opportunity Employer.