HarperCollins Publishers

Publicity Manager

Job Locations US-TN-Nashville | US-NY-New York


HarperCollins Leadership offers integrated, values-based development experiences through books, e-courses, podcasts, and web-based tools to help emerging and established leaders learn and apply the principles in order to activate the leadership potential inherent in every individual.  HarperCollins leadership operates out of Nashville, TN and is part of HarperCollins, a subsidiary of News Corp.


The Publicity Manager develops and executes publicity campaigns, secures media coverage, and manages external PR firms for assigned campaigns.


  • Actively develop and maintain media contacts, including national, regional, local, and online.
  • Write press releases and pitch emails/letters, and other promotional materials relating to a book’s and/or related e-course’s campaign.
  • Pitch author/titles and digital learning (e-courses) products to radio, online, and TV.
  • Organize and complete press mailings as required
  • Connect media outreach and publicity opportunities to social media and email list growth.
  • Continuously research new outlets, including podcasts and bloggers, for possible coverage.
  • Create sell sheets, sales team updates, sales presentations, and sales conference materials.
  • Research, negotiate with, and manage outside publicity firms as needed for certain projects.
  • Work closely with sales to communicate media opportunities as well as collect input on media most advantageous to their accounts.
  • Identify news-of-the-day/opportunities into which our authors/books or course instructors may be inserted and thus exposed to consumers via various media outlets and craft pitches appropriate for each outlet.
  • Become a resource on which producers, editors, writers, and reporters depend for information, sources, books authors and course leaders on relevant topics.
  • Schedule and attends author/course leader media tours.
  • Leverage social media to create awareness and buzz around book releases, both with major traditional media outlets and bloggers.
  • Manage the publicity budget and coordinate the activities of other personnel involved in each project.
  • Develop individual, targeted publicity campaigns for each frontlist title and e-courses and set measurable goals for success.
  • Speak into projects early in development to help determine potential for success based on author/course leader platform, likely media interest, and opportunities for exclusive content.


Knowledge: Working knowledge of crafting and delivering professional pitches to media outlets with at least two years’ experience pitching to national media. 2+ years’ experience in publishing or entertainment publicity preferred. Knowledge of media contact and engagement platforms, such as Cision.


Work Experience: 5+ years working in public relations field. 


Education: Bachelor’s degree with emphasis on public relations, marketing, communications, advertising, or related field.


Industry Knowledge: Keen understanding of publicity and its function is required. Established media contacts at general market media outlets. Book publishing and/or digital content-related publicity experience preferred.



  • Excellent written and verbal communication skills
  • Detail oriented.
  • Proficiency in making presentations to small and large groups.
  • Strong project management skills.
  • Digital media and social media content savvy.
  • Excellent people skills.
  • Basic budget skills.

Additional Requirements:

  • Self-motivated
  • Team player
  • Positive attitude
  • Organized

HarperCollins Christian Publishing is an Equal Opportunity Employer




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