The Marketing Associate is responsible for creating, scheduling, and sending internal and sponsored emails, reporting results and conversions, and assisting in the creation and tracking of advertising through other channels. Additional responsibilities include setting up newsletter content, managing ad tags in email and on site, sending emails from publishing partners, assisting with management of social media channels, and consolidating and analyzing marketing metrics across channels.
Experienced in production of web-oriented content. Understanding of web, mobile app, and related trends and devices. Familiarity with ZenDesk, Jira, Word Press, Silverpop, DFP, Google Analytics, Facebook Business, and Google Adwords. A good working knowledge of the differences between mobile devices, programs used for communication and design, and the nuances found in computer operating systems will be essential. Familiarity with HTML code and formatting. Understanding and familiarity with Microsoft Office and Adobe Creative Suite
1-2 years of digital marketing experience strongly preferred
English and Spanish
BA in related field (Marketing, Communication, Business)
Industry Knowledge: Familiarity with and/or working knowledge of the content available on Bible Gateway required
Ability to work in a distributed environment, Self-directed, Self-motivated team player, Excellent written and verbal communication skills, Ability to work independently and in a fast-paced environment, Ability to keep a positive attitude, Work effectively on long-term and short-term projects simultaneously, bilingual preferred.
HarperCollins Christian Publishing is an equal opportunity employer.