HarperCollins Publishers

Associate Director, Publicity

US-CA-San Francisco
Category
Publicity

Overview

HarperCollinsPublishers1

 

Our General Books Group publicity department is currently seeking an Associate Director to create and manage leading campaigns for a variety of titles within the HarperOne imprint.  HarperOne specializes in books by high-profile authors and experts in their field including personal development, spirituality, religion, business, healthy living.

Responsibilities

  • Works to publicize books and authors in various genres including spirituality, religion, personal development, healthy living, business, and mindfulness.
  • Secures and schedules interviews with national broadcast, print and online media, as well as local market and media.
  • Schedules author events at bookstores and off-site events involving third party partners.
  • Ensures strong relationships with existing authors and builds relationships with potential future authors.
  • Actively develops and maintains media contacts, including national, regional, local and online.
  • Acts as an ambassador and influencer to the media, agents, authors and others to reinforce the reputation of HarperCollins as a major, innovative publisher.
  • Briefs authors on how to prepare for and communicate key messages in interviews.
  • Writes press releases, pitch letters, and other materials relating to a book’s campaign.
  • Works closely with marketing, editorial, and other departments.
  • Manages a direct report.

Qualifications

  • A minimum of 5-6 years prior work experience in publicity with an emphasis placed on booking national media in both traditional and digital outlets and author events
  • Possesses knowledge and understanding of the publishing process, relationships with a wide range of producers and reporters and experience securing high impact press coverage
  • Ability to work in a fast-paced environment under deadlines
  • Extensive knowledge of the media and a familiarity with book reviewers, magazine editors, and bloggers
  • A proven ability to generate creative story ideas, pitch angles and pitches
  • Experience working with nonfiction lifestyle books
  • An understanding of the digital media space, including bloggers and social media
  • Ability to work independently and within a collaborative team environment
  • Extensive knowledge of the media and a familiarity with media producers, editors, and bloggers
  • Excellent communication skills, including exceptional writing skills
  • Excellent organization skills and attention to detail
  • A college degree or equivalent experience

 

HarperCollins is an equal opportunity employer.

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