HarperCollins Publishers

Marketing Director, Blink

US-MI-Grand Rapids
Category
Marketing

Overview

The Blink Marketing Director will be responsible for all aspects of marketing strategy, planning, and execution with regard to all Blink titles, events, and marketing promotions, as well as additional teen and young adult titles as assigned. Our ideal candidate will have a clear understanding of digital marketing that drives results and will also be able to launch books and promote the Blink brand through targeted and measurable publicity plans. The candidate will possess a passion for great content, stellar written and verbal communication skills, and will enjoy working in a dynamic, highly collaborative, and fast-paced environment. 

Responsibilities

  • Marketing Strategy and Development
    • Develop brand marketing strategy that includes new releases and backlist titles every fiscal year.
    • Develop individual marketing plans for each new release every fiscal year
    • Manage and execute all details of integrated marketing plans process and workflow
    • Lead research initiatives for new products and new/changing avenues of consumer engagement
    • Partner with Blink Acquisitions Editor(s) to pursue new authors to fill a bestselling young adult pipeline
    • Partner with ABA, Library, Specialty, and Mass sales teams to develop strategies that best drive sales through these channels
    • Further develop cross-corporation relationships with Harlequin Teen, HarperTeen, and Epic Reads to maximize partnership opportunities
  • Marketing and Promotional Plans
    • Execute marketing tactics that support marketing plans for new releases, backlist titles, and the Blink brand (and additional teen and young adult titles as assigned) with a particular focus on digital marketing.
    • With author and agent, develop customized influencer lists and outreach strategy to spur online promotional support
    • Plan, attend and exploit promotional opportunities at key conventions, events, and trade shows for the full marketing team (ALA, BEA, TLA, ALA Midwinter, YALSA, etc.)
  • Product Positioning
    • Participate in effective sales conference presentations and key account sessions
    • Lead and manage execution of channel specific sales promotions in partnership with channel sales directors
  • Publicity
    • Set PR strategy for Blink brand and individual new releases (including other teen and young adult titles as assigned)
    • Help build and maintains media contacts, including national, regional, local, and online to secure book coverage
    • Work with acquisition editors, authors and agents to develop and execute publicity campaigns with some travel to support book-related events/media tours
    • Manage outside public relations firms and coordinate the activities of other personnel involved in each project, including travel and other arrangements
    • Lead Blink positioning and plans at all trade conventions, including planning and staging author events

HarperCollins Christian Publishing is an Equal Opportunity Employer

Qualifications

Work Experience: Preferred candidate will possess 8+ years of complex marketing experience that has included integrated and/or digital marketing and publicity-related responsibility

Education: BA/BS in Marketing, Public Relations, Communications, or related field required. Masters preferred.

Industry Knowledge: Knowledge of publishing industry, specifically the young adult market, is desired but not required.

 

Skills and Attributes:

  • Passionate about the Blink mission and vision, as well as the young adult and teen category in general; ability to act as brand ambassador and influencer
  • Detail oriented, yet have a broad eye for the changing landscape of marketing and public relations
  • A deep understanding of the digital media space, including bloggers, social media, and email marketing including measurements
  • Excellent communication skills, including exceptional writing skills
  • Strong interpersonal skills
  • Creative thinker and highly motivated self-starter
  • Project management experience
  • Ability to work in a fast-paced environment under deadlines
  • Capable of managing budgets
  • Certification in Google Analytics and Google AdWords preferred but not required

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