HarperCollins Publishers

Marketing Director

US-TN-Nashville
Category
Marketing

Overview

The Nelson Books imprint publishes compelling nonfiction books that inform, inspire, and lead to changes that matter. Our successes include the New York Times bestsellers Uninvited by Lysa TerKeurst, Love Does by Bob Goff, For the Love by Jen Hatmaker, and The Total Money Makeover by Dave Ramsey.”

 

The marketing director (MD) role exists to serve key Nelson Books nonfiction authors through marketing, brand management, and administration. The MD is responsible for developing brand, marketing, and sales strategies for assigned authors and managing execution and coordination of those strategies across HarperCollins Christian Publishing (HCCP). The MD is also responsible for directing the work of the brand leadership team (BLT) for assigned authors and to ensure follow-through on all commitments—in the form of simple answers, action plans, product plans, and the like. The MD also plans and participates in author meetings and conference calls, takes and distributes notes and action steps, and communicates with all internal and external stakeholders as problems surface, opportunities arise, and plans change. The MD is responsible for developing ancillary and derivative product ideas for assigned authors.

Responsibilities

The primary responsibilities of the Marketing Director include but are not limited to:

 

Essential Responsibilities:

  1. Develops brand, marketing, and sales strategies for assigned authors and manages the execution and coordination of those strategies across the company. 
  2. Leads the process of creating (and revising, as necessary) a brand messaging document for each brand author, which is the touchstone document for each brand author. 
  3. Runs point on strategic planning (including market research) for brand authors, with the goal of maintaining ideal release timing and annualizing brand revenue.
  4. Runs (with the help of the director of financial reporting) and analyzes author sales reports prior to brand leadership team (BLT) meetings and reviews trends, problems, and opportunities with the publisher. 
  5. Develops ancillary and derivative product ideas for assigned authors to ensure year-over-year revenue growth.  
  6. Manages product development, marketing efforts, and sales initiatives for assigned brands across HCCP.  
  7. Serves as a liaison between each brand author, the author’s representatives, and HCCP employees.
  8. Develops and manages a productive professional relationship with each brand author and team. Communicates frequently with brand authors about marketplace achievements, sales milestones, and the like
  9. Maintains a comprehensive Action Tracker for each brand author that includes outstanding actions, owners, due dates, and status. Follows up as necessary with HCCP employees to ensure that commitments are fulfilled on a timely basis.
  10. Prepares the agenda and leads all brand author meetings and conference calls. Ensures that relevant notes and action steps are captured and distributed and desired outcomes are achieved. Facilitates planning for offsite and Nashville author meetings, with the help of the senior administrative assistant to the publisher.
  11. Maintains a master brand product plan for each brand author, updates the plan as needed, and notifies all stakeholders.
  12. Manage marketing manager, aiding in prioritization process, providing daily marketing leadership, and tracking performance.
  13. Develop and manage the primary marketing budget for assigned authors.
  14. Manage marketing manager, aiding in prioritization process, providing daily marketing leadership, and tracking performance.
  15. Develop and manage the primary marketing budget for assigned authors.

Qualifications

Desired candidate will possess the following knowledge, experience, education and skills:

 

Knowledge: Familiarity with the assigned brands—and an affinity for the core message of each. Deep understanding of marketing and brand theory and practice.

 

Work Experience: Minimum of 8 years of marketing related experience. Minimum of three years in publishing or related field. Ideally six or more years in publishing or related field. Minimum of three years of people management experience.

 

Education: Bachelor’s degree, preferably in business, marketing, or communication.

 

Industry Knowledge: Knowledge of book general market and Christian market publishing— key competitors, authors, and agencies; current content, branding, marketing, and sales trends.

 

Skills:

Minimum

  • Marketing
  • Brand development and management
  • Product development
  • Team management
  • Organization and planning
  • Attention to detail
  • Relentless follow-through
  • Strong communication skills
  • Action and outcome orientation
  • Service orientation
  • Fluency with Word, Excel, and PowerPoint

 

Ideal (the above skills plus)

  • Knowledge of HarperCollins and HCCP systems
  • Understanding of financial reporting and sales trend analysis

 

HarperCollins Christian Publishing is an equal opportunity employer

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed