The Nelson Books imprint publishes compelling nonfiction books that inform, inspire, and lead to changes that matter. Our successes include the New York Times bestsellers Uninvited by Lysa TerKeurst, Love Does by Bob Goff, For the Love by Jen Hatmaker, and The Total Money Makeover by Dave Ramsey.”
The marketing director (MD) role exists to serve key Nelson Books nonfiction authors through marketing, brand management, and administration. The MD is responsible for developing brand, marketing, and sales strategies for assigned authors and managing execution and coordination of those strategies across HarperCollins Christian Publishing (HCCP). The MD is also responsible for directing the work of the brand leadership team (BLT) for assigned authors and to ensure follow-through on all commitments—in the form of simple answers, action plans, product plans, and the like. The MD also plans and participates in author meetings and conference calls, takes and distributes notes and action steps, and communicates with all internal and external stakeholders as problems surface, opportunities arise, and plans change. The MD is responsible for developing ancillary and derivative product ideas for assigned authors.
The primary responsibilities of the Marketing Director include but are not limited to:
Desired candidate will possess the following knowledge, experience, education and skills:
Knowledge: Familiarity with the assigned brands—and an affinity for the core message of each. Deep understanding of marketing and brand theory and practice.
Work Experience: Minimum of 8 years of marketing related experience. Minimum of three years in publishing or related field. Ideally six or more years in publishing or related field. Minimum of three years of people management experience.
Education: Bachelor’s degree, preferably in business, marketing, or communication.
Industry Knowledge: Knowledge of book general market and Christian market publishing— key competitors, authors, and agencies; current content, branding, marketing, and sales trends.
Ideal (the above skills plus)
HarperCollins Christian Publishing is an equal opportunity employer